Full Time Job

Director, Marketing Arts Music

Warner Music Group

New York, NY 11-20-2023
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Director, Marketing Arts Music (Broadway & Children's)

Job Title: Director, Marketing, Arts Music (Broadway & Children's)

A little bit about our team:

Arts Music is Warner Music Group's umbrella of labels dedicated to signing, developing, and marketing releases across genres such as musical theater, children's music, classical, jazz, soundtracks, and film scores. Arts Music is the home of the Warner Classics and Erato labels for classical music and Ghostlight Records and First Night Records for musical theater.

Your role:

Do you love Broadway? Do you have fond memories of Children's music from your own youth? Are you experienced in marketing directly to consumers? We are currently seeking a highly motivated, self-starting, and organized Director of Marketing for the Broadway and Children's music genres, who will project manage and market new releases, as well as lead all aspects of these ever-growing catalogs.

This role presents a special and unique opportunity to be one of the front-facing people on a small, tight-knit team, directly liaising with all relevant internal departments, major brand partners, producers, artists, and more. The position is responsible for developing, communicating, and bringing to life new, tailor-made digital and physical marketing campaigns to these developing genres. The ideal candidate will adopt the implementation of standard practice strategies to ignite existing audiences, while expanding the musical footprint. The position will also lead in creating on-brand content and digital tools to drive engagement, sales, and consumption.

Here you'll get to:
• Develop and implement comprehensive marketing plans for individual projects and overall brands
• Assume day-to-day communication responsibilities across all projects and label partners
• Become an authority in the history of each assigned project and brand as well as the landscape of the genre they occupy; this includes an in-depth understanding of the overall brand, past releases, previous marketing campaigns, social media presence, audience consumption habits, and more
• Find new opportunities, research trends, and communicate and collaborate with internal departments and external partners to drive projects forward
• Look for new and current external partners for marketing opportunities in both the Broadway and Children's music genres
• Lead content creation from producing official videos to developing digital assets for use across social networks and streaming platforms
• Work with Finance partners and manage relevant marketing budgets
• Regularly meet with line manager to outline scope, timeline, and deliverables as well as establish relevant metrics for each campaign or project
• Create and deliver regular updates to key partners (e.g. executive team, internal departments, external retail partners, external brand and content partners), highlighting campaign performance and growth opportunities that align with our strategic goals
• Run post-mortem analyses on marketing initiatives to evaluate successes and failures, and continue to refine standard practices for future applications

About you:
• Record Label experience in product management and digital marketing
• Knowledgable and passionate about music across the Broadway and Children's genres
• Highly organized with strong project management skills, can bring fresh ideas to life across a variety of departments
• Strong time management, prioritization, and goal setting skills
• Able to work independently, and remain calm in a fast-paced environment
• Meticulous and diligent with superior follow up and follow through
• Captivating storytelling skills which showcase new ideas and achieve presentation goals
• Strong interpersonal, written, and verbal communication
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Google Suite
• Motivated, ambitious, and have a passion to learn and develop relationships with a wide range of internal and external contacts
• Teammate with a can-do perspective with an eagerness to collaborate
• Strategic problem solver and a creative marketer
• Willing to challenge the status quo and understand the need to evolve traditional marketing techniques for the modern music landscape
• Interested in and excited about digital and social media, a tech savvy individual who stays up to date with trends and pop culture
• Experience with producing or creating content, and bringing content to market
• Results oriented with experience in streaming, sales, and marketing analysis

We'd love it if you also had:
• Bachelor's degree or equivalent experience
• 4+ years of previous experience marketing to audiences interested in specialty genres


Salary Range
$90,000 to $105,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2023 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work - English.pdf

Right to Work - Spanish.pdf

Jobcode: Reference SBJ-rov113-44-197-101-251-42 in your application.

Salary Details
Salary Range: $90,000 to $105,000 Per Year ($ USD)
Company Profile
Warner Music Group

With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics and Warner Music Nashville.