Coordinator, Viral Marketing & Analytics

Job Description

Job Description:

Job Title: Coordinator, Viral Marketing & Analytics

A little bit about our team:

The Viral Marketing & Analytics department is a new team within Atlantic Records responsible for identifying moments of opportunity across Atlantic's catalog of music and capitalizing on them with forward-thinking digital marketing techniques. Through working across the whole roster of artists, the department interfaces with almost every department across the label, from A&R to Marketing, Video Production, Legal and Data Management to name a few. Through effectively identifying and mobilizing around moments of traction on our roster, the department brings new life to records and helps break artist careers.

Your role:

The main function of the role is to assist the staff in better understanding the movement of Atlantic's music across streaming and social media platforms, to identify emerging data stories happening across the roster, assist with internal reporting tasks, build relationships with emerging creators and accounts, and deploy digital marketing campaigns. In doing so, you will gain a deep understanding of the dynamics of how music propagates through today's digital landscape, help bring new life to our music and use data to help break artist careers.

Here you'll get to:
• You will leverage internal data tools to find bubbling records and moments of traction for our Artists and surface the key drivers for these moments
• You will assist with internal reporting to clearly and effectively communicate emerging viral stories happening across our roster to the wider label staff
• You will work closely with our video production department and internally owned social accounts to create, deliver, post, and manage high volumes of short-form content
• You will identify and partner with emerging platforms, social media accounts that prove to be effective marketing drivers for our records, and manage multiple internally-owned social accounts.
• You will work with outside vendors and agencies on invoicing and payment processing for our digital campaigns
• You will work with our central data team to communicate what data-tools might be useful for the department to leverage to find moments of traction earlier and discover new areas of insight we have yet to tap into

About you:
• You have the ability to use multiple data-sources and tools at once to make informed data-driven decisions
• You enjoy deploying forward-thinking digital marketing campaigns
• You enjoy discovering and building relationships with emerging social media channels and accounts
• You thrive in a high-paced environment, with the ability to juggle multiple tasks at once
• You are passionate about pop/hip-hop/alternative culture, and have an intimate understanding of what drives music in today's short-form digital landscape
• You are highly organized

We'd love it if you also had:
• Proficiency with SQL / Python / Tableau
• Experience working with music sales & streaming data (consumption, chart movement etc.)
• Experience handling and running digital marketing campaigns

#LI-Hybrid

Job Posting Range
Hourly: $21.79/hr - $23.07/hr

Job Posting Ranges are included for NYC based and 100% remote roles where talent can be located in NYC. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Jobcode: Reference SBJ-d8m3jx-18-219-112-111-42 in your application.