Product & Strategy Manager, Local Production

Job Description

The Job

As part of the WB France Marketing team and reporting directly to the Executive Marketing Director, Local Production, your role is to develop and execute the marketing strategy and campaigns for French local productions, managing and coordinating actions with internal teams, agencies and service providers.

The Daily

Participate in the definition of the marketing strategy and develop it for the French local productions:
• Analyse the market, performance measures and prospect to help build marketing plans.
• Liaise with internal stakeholders (distribution / advertising / social / media / data) to ensure communication is consistent with objectives.
• Be responsible for the budget of your titles.
• Identify new ways to communicate with our consumers based on monitoring, benchmarks and trend analysis.

Execute the global marketing plan for new theatrical releases of local productions:
• Build an innovative communication strategy and materials with a strong digital focus.
• Brief, manage and direct external agencies (especially dedicated to French cinema) and internal stakeholders to achieve the best creations (trailer, poster, digital).
• Conduct media campaigns: Work with media agencies, internal media teams and data teams to develop the best marketing plan.
• Analyse performance against budgets, evaluate and make adjustments for future plans.
• Manage social media and solicit influencers in conjunction with internal and external teams.
• Work closely with the Cinema Distribution team to ensure visibility of our local titles in theatres and online, and use distribution data to develop plans based on audience specifics.
• Create partnerships with key brands and media to ensure optimal visibility for our French titles.
• Work closely with the Local Production film development team to ensure creative consistency and alignment with the team's strategy.

The Essentials
• A background in film marketing, with proven experience of working on French films.
• Passion for cinema in general (story-teller), and an excellent knowledge of the French film industry.
• Knowledge of agencies dedicated to French cinema, relationships with French talent.
• Ability to work on different topics and with different stakeholders.
• Organizational and planning skills to make timely decisions under tight deadlines.
• Creative, innovative, proactive and pragmatic.
• Analytical skills, data management.
• Able to manage and respect budgets.
• Excellent oral and written skills in French and English.

The Nice to Haves
• Business school degree or equivalent with a specialization in marketing and/or audiovisual
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Jobcode: Reference SBJ-d5z941-3-137-172-68-42 in your application.