Campaign Strategy and Delivery Analyst - 6 Month

Job Description

Campaign Strategy and Delivery Analyst - 6 Month FTC

Every great story has a new beginning. We're excited to announce that Discovery and WarnerMedia have combined to become Warner Bros. Discovery. WBD is a premier global media and entertainment company offering audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, sports, news, streaming and gaming. We're home to the world's best storytellers, creating world-class products for consumers. From brilliant creatives to technology trailblazers and beyond, join us as we step into the next chapter.

CNN's portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 392 million households around the globe. CNN International is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web.

The Job

The Campaign Strategy and Delivery Analyst is a key position at CNN . Reporting to the Head of Campaign Strategy and Delivery; the CS&D Analyst is a data-focused role that researches trends, markets and content performance to inform CNN's revenue-generating sponsorship team.

This position will drive our effort to put CNN's audience at the forefront of our storytelling, analyzing content data to provide the Editorial Sponsorships team with insights that directly support efforts to create engaging sponsored campaigns that deliver value for clients.

The Daily
• Evaluate existing and develop new metrics, reports, and dashboards for internal audiences; apply both quantitative disciplines and creativity to translate data into actionable insights through data visualization.
• Perform analytic studies on published content, especially around featured content and sponsorships.
• Develop, manage and communicate findings via insights feedback loop.
• Identify new areas of opportunities in our content development/creation and growth areas with critical partnerships and sponsorships (in partnership with Sales Support, Editorial Leaders, Audience Development, Content Partnerships, etc.)
• Review metrics and performance and apply those measurements to decisions for future content development.
• Evaluate critical areas for improvement, including revenue optimization, platform compliance, strategic alignment with channels and internal studies and branding.
• Provide a campaign wrap-up report, coordinating with Account Services and Ad Operations to gather all relevant data.

The Essentials
• Proven professional experience working in research, insight, data analysis, or related field.
• Advanced Excel reporting, analysis and data modeling skills.
• Business intelligence and analytics platform experience (e.g. Adobe Analytics, Google Analytics, AT Internet, Looker, Tableau, Domo, Qlik, etc.)
• Strong data visualization skills.

The Nice to Haves
• Prior experience in digital media/news field.
• Experience working for an international or multi-regional media company, preferably focusing on the EMEA region.
• Experience with ad systems and measurement vendors (e.g. Google Ad Manager, OperativeOne, FreeWheel, MOAT, Integral Ad Science, etc.)

The ideal candidate will be able to start work ASAP considering this is a 6 month Fixed-Term Contract

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-d2yeoy-18-191-41-236-42 in your application.