Media Planner, Maternity Cover

Job Description

Media Planner, Maternity Cover, Part-time

PLEASE NOTE: THIS ROLE IS PART TIME – 4 DAYS A WEEK

ROLE SHARING WITH ANOTHER MEMBER OF THE MEDIA PLANNING TEAM

MAT COVER FOR 1 YEAR

Your New Role

Sitting within the Content and Strategy team, Media Planning is responsible for strategically and operationally planning, co-ordinating and evaluating all on-air promotional activity on the UK Portfolio of channel and In Stream on discovery+. Using media planning, marketing and advertising best practice, the media planner will help create promotional campaign strategies (including setting campaign weights, target audiences, necessary deliverables and more) to fulfil departmental business objectives.

Your Role Accountabilities
• The complete day-to-day media planning responsibility for several high-profile UK linear channels strategically managing our Owned and Operated airtime.
• Translate the full portfolio Media Plan and monthly promotable priorities into individual channel Media Plans and Laydowns.
• Develop promotional campaign strategies to launch, grow and sustain our content and viewership, both on our linear channels and our SVOD/AVOD service; discovery+.
• Present these promotional campaign plans to the wider business, detailing information on the expected target demographics, reach & frequency goals, and cross promotion strategy.
• Develop innovative cross-promotional campaign strategies to maximise campaign effectiveness, audience flow/retention and target different audience profiles across variety of channels.
• Schedule promotions using IVT2 broadcasting system; being responsible for the full lifecycle of a campaign from creation to broadcast.
• Work as one Media Planning Team alongside the Sports Media Planning team, who are responsible for TNT Sports and Eurosport, spotting opportunities for growth for both portfolios.
• Liaise with the wider Marketing Department on campaign briefs and the deliverables required.
• Work collaboratively with the Creative/Production teams.
• Track deliveries of all campaign elements, keeping all relevant stakeholders fully informed, and reacting accordingly.
• Create comprehensive and effective Continuity plans that are in line with strategic priorities with an aim to drive our viewers around our schedules and wider portfolio.
• Working closely with the Continuity Producer and relevant freelance voice-over artist for each channel, the Media Planner needs to react to Schedule Changes, updating Continuity Grids and priorities accordingly.
• Requesting Monthly bugs, bumps and other promotional assets to enhance on air campaign.
• Attend all programming meetings pertaining to long term scheduling of the channel's and maintain direct communication with programming planning, presentation scheduling and on-air teams.
• Create regular post campaign analysis, working closely with Research/Insights and programming departments to evaluate ratings and audience conversion from promotional campaign, with the aim to track successes and share learnings.
• Utilise BARB viewer data to help shape future promotional activity.
• Collaborate with the commercial and AdOps team to ensure the promotional campaigns aid and target relevant revenue driving audiences.
• Liaise directly with wider Marketing department, including Social and Digital, and Press and PR, to create full 360 promotional campaigns.
• Work within a busy Media Planning team, deputise for the Media Planning Manager and assist other members of the Media Planning team as required.

Skills and Experience
• Experience in Media Planning or Scheduling, particularly in a broadcast television or media agency.
• Strong attention to detail – the work we do goes directly to air, so it's important that we're accurate.
• Knowledge and previous experience of specialist software including IVT2, TechEdge and IBMS preferred.
• Good negotiation skills, including experience dealing with Senior Stakeholders across a complex departmental matrix.
• An extensive knowledge of and passion for the TV, Broadcast and Entertainment industry.

If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-g474z7-18-226-187-24-42 in your application.