Media Planner

Job Description

General Summary:

An exciting opportunity to join a global media company, Warner Bros. Discovery is a dynamic and forward-thinking company which is committed to providing the best programming content to its global fan base across numerous pay TV and free-to-air networks, including Discovery Channel, TLC, Food Network and Travel Channel. We are looking for educated, analytical and ambitious candidates to join our fast-growing team in Bucharest.

The Media Planner reports to the Media Planning Executive Lead and is responsible for the planning, implementation, and coordination of on-air promotion strategy, to ensure that our programmes are promoted as effectively as possible to obtain maximum audience awareness to drive ratings.

Key Responsibilities:

Promo Strategy and Placement
• Create campaign media plans to effectively manage the available promotional airtime on the channel on a daily level
• Set campaign reach and frequency targets and monitor laydown to ensure placements met
• Use broadcast channel management software (IBMS & Gripit), to place promo campaigns into the daily schedules as per defined strategy
• Plan graphics and voice overs to maximise promotion of key channel highlights

Production:
• Create the promo asset IDs in channel management system for each promo campaign and presentation element
• Ensure all dates, times and promo tags are entered correctly as per the media plan
• Liaise with creative team to monitor promo delivery is on time and in the event of delays or programming changes, amend schedules and materials accordingly
• Keep track of promo certification for each campaign

Post Campaign Analysis
• Use TechEdge software to analyse campaign performance, and where necessary, adjust media plan to ensure reach and frequency targets are met
• Provide in depth post-campaign analysis where required and feedback learnings to wider team
• Editorial:
• Ensure editorial integrity of break content and messaging
• Advise on number and durations of editorial filler required to ensure channel breaks look optimum to viewers and to reduce promo repetition
• Monitor competitor breaks and on-air strategy
• Be interested and curious about content, trends and wider issues affecting the media industry
• Deputise for and assist Media Planning Executive Lead when required

Requirements:
• Experience in a media or broadcast environment
• Experience of analysing and interpreting data
• High attention to detail
• An appreciation of creative issues and advertising
• Demonstrable passion for international TV programming
• Education - university level or higher
• Computer literate with good Excel, Word and PPT
• Working proficiency in English

Metrics:
• Efficient and effective promo optimization
• Delivery of campaign communication targets against media plan
• Ability to analyse data and compile reports.
• Ability to make strategic decisions whilst under pressure of tight deadlines.
• Numerate and analytical with close attention to detail
• Highly motivated with the ability to work both independently and as part of a team.
• Planning and organisation skills with the ability to meet fixed deadlines.

Jobcode: Reference SBJ-g6vzq8-44-197-111-121-42 in your application.