Media Planner

Job Description

An exciting opportunity to join a global media company, Warner Bros. Discovery is a dynamic and forward-thinking company which is committed to providing the best programming content to its global fan base across numerous pay TV and free-to-air networks, including Discovery Channel, TLC, Food Network and Travel Channel. We are looking for educated, analytical and ambitious candidates to join our fast-growing team in Bucharest.

The Media Planner reports to the Media Planning Executive Lead and is responsible for the planning, implementation, and coordination of on-air promotion strategy, to ensure that our programmes are promoted as effectively as possible to obtain maximum audience awareness to drive ratings.

Your Role Accountabilities…
• Promo Strategy and Placement

Create campaign media plans to effectively manage the available promotional airtime on the channel on a daily level

Set campaign reach and frequency targets and monitor laydown to ensure placements met

Use broadcast channel management software (IBMS & Gripit), to place promo campaigns into the daily schedules as per defined strategy

Plan graphics and voice overs to maximise promotion of key channel highlights
• Production:
1) Create the promo asset IDs in channel management system for each promo campaign and presentation element

2) Ensure all dates, times and promo tags are entered correctly as per the media plan
3) Liaise with creative team to monitor promo delivery is on time and in the event of delays or programming changes, amend schedules and materials accordingly

4) Keep track of promo certification for each campaign
• Post Campaign Analysis
1) Use TechEdge software to analyse campaign performance, and where necessary, adjust media plan to ensure reach and frequency targets are met

Provide in depth post-campaign analysis where required and feedback learnings to wider team
• Editorial:
1) Ensure editorial integrity of break content and messaging

2) Advise on number and durations of editorial filler required to ensure channel breaks look optimum to viewers and to reduce promo repetition

4) Monitor competitor breaks and on-air strategy

5) Be interested and curious about content, trends and wider issues affecting the media industry

Qualifications & Experience…
• Experience in a media or broadcast environment
• Language skills: Turkish language would be additional asset
• Experience of analysing and interpreting data
• High attention to detail
• An appreciation of creative issues and advertising
• Demonstrable passion for international TV programming
• Education - university level or higher
• Computer literate with good Excel, Word and PPT
• Working proficiency in English
• Efficient and effective promo optimization
• Delivery of campaign communication targets against media plan
• Ability to analyse data and compile reports.
• Ability to make strategic decisions whilst under pressure of tight deadlines.
• Numerate and analytical with close attention to detail
• Highly motivated with the ability to work both independently and as part of a team.
• Planning and organisation skills with the ability to meet fixed deadlines.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

Jobcode: Reference SBJ-d5vo1z-35-171-164-77-42 in your application.