Manager, Franchise Management & Marketing, Inseak

Job Description

Purpose of the role

In this role, you will support the Management & Marketing of key General Entertainment franchises under Warner Bros. Discovery – DC and Wizarding World – in the INSEAK region (India, South Korea, Southeast Asia, HK & Taiwan).

Franchise Management – You will work together with your manager to be the main points of contact with the global franchise teams, working with them to disseminate key strategies & direction, ensure brand guardianship, as well local market reporting.

Franchise Marketing - You will work cross-functionally with internal teams such as Digital, Communications, Programming, Consumer Products, Theatrical, Home Entertainment, Ad Sales etc to drive go-to-market franchise & brand activations, laddering up to our business goals. You will be responsible for rolling out campaigns, end-to-end – from conceptualization to project management, Stakeholder alignment and ATL advertising.

This role reports to the Associate Director – Franchise Management & Marketing (INSEAK).

Key accountabilities

Ensuring alignment around core franchise growth strategies (35%):
• Know the annual development of global franchise flywheel and communicate priorities to ensure awareness across INSEAK business units
• Consolidate INSEAK franchise priority calendar in line with global and local priorities, working with cross-company partners to ensure unified business unit's efforts around specific franchise moments.
• Work closely with the ad sales and partnerships team on approvals and building of franchise led concepts through partners and clients
• Upwards reporting of local efforts to management & global teams

Franchise Led Marketing Campaigns (35%):
• Build on global efforts, creating and executing localised marketing campaigns based of data insights that drive top of the funnel consumer awareness and fan engagement.
• Develop local moments, and marketing campaigns based on INSEAK market priorities
• Work with key stakeholders such as Theatrical, Consumer Products and HBO GO, as well as regional marketing teams to ensure cohesive campaign messaging, collaborative outreach and cross business performance reporting
• End to end campaign management across teams and execution of any ATL advertising, events organization and earned media engagement
• Oversee campaign spend and ensuring tight budget control

Success Measurement and Tracking (20%):
• Work closely with the research team to review reporting of tracker for uplift in affinity and awareness of priority franchises, as well as identifying key measurements of success for franchise campaigns
Operational Support (10%):
• Briefing and localization of assets
• Processing and tracking of vendor invoices in master budget sheet
• Management of premiums stock and warehousing

Areas of Accountability

Geographical scope:
• Southeast Asia (Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam)
• Hong Kong & Taiwan
• South Korea
• India (in partnership with local team)

Job Requirements
• Degree or equivalent experience in brand marketing (4-6 years of experience)
• Ability to work cross functionally in a highly matrixed environment across global and regional/local teams
• Experience in developing direct-to-consumer marketing plans and engaging audiences
• Experience in working with marketing agencies as well as media buying agencies on ATL campaigns
• Strong creative writing skills

Desirable
• Fluent in a second language besides English will be a plus
• Experience in media/technology industries
• General knowledge of creative development and design for management of agencies and collaboration with internal creative teams
• Experience in data analytics as it relates to digital marketing

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-d5038z-13-58-252-8-42 in your application.