Manager, Film & TV Marketing

Job Description

Your New Role...

The Film and TV Marketing Manager role is part of the Transactional Sales team which is responsible for marketing content in the transactional window. The Film and TV manager plays a key role on the marketing team to help shape the release strategy and oversee marketing executions across the digital and physical retail space. In this position the manager will collaborate with cross-functional teams as well as international territories to formulate the global marketing plan, tactics and initiatives that drive revenue through the lifecycle.

Your Role Accountabilities...
• Develop physical and digital distribution business plans for New Release and Catalog TV shows including drafting programs across established franchises.
• Define marketing strategy for each title, product positioning, goal setting, street date analyses, product configurations, and managing fixed advertising costs for North America.
• Communicate and manage tactical details with cross-functional teams (Creative Services, Media, Digital Marketing, Publicity, Promotions, Partner Marketing, Content, Analytics, Legal and Finance). Tasks would include, but not limited to, kicking off creative brief to teams, brainstorming tactical campaign ideas, writing media and creative briefs, strategizing content allocation across release windows, and maintaining all title level updates in systems and distributed reports, etc.
• Coordinate review and approvals with internal and Third-Party partners (e.g., HBO, MAX, Adult Swim, WBA, WBTV, MGM) to help support the title launch by d eveloping/executing franchise plans, creating presentations and managing the budget.
• Coordinate retail account execution with Partner Marketing: review and approve trade material requests, provide metadata direction, etc.
• Manage communication and partner with international territories for local campaign needs. Share product strategies with markets and gather key strategic and tactical information to help manage a consistent consumer message on a global basis.

Qualifications and experience...

Work Experience
• 2-4 years of experience in Marketing, Entertainment Marketing, Consumer Packaged Goods industry, or advertising agency required.
• Previous experience in entertainment industry (especially home entertainment) preferred

Education, Professional Training, Technical Training or Certification
• BA/BS degree in Business Administration, Literature, Film, or related field or equivalent work experience required
• MBA degree in Marketing or Finance preferred

Knowledge/Skills
• Proficiency in MS Office software (Outlook, Word, Excel, PowerPoint), SharePoint, SmartSheet.
• Knowledge of theatrical and home entertainment products.
• Analytical skills (both quantitative and qualitative).
• Ability to communicate effectively and tactfully with managers and other levels of personnel.
• Understanding of digital/social media, online advertising platforms and related metrics a plus.

Jobcode: Reference SBJ-d8x5mk-18-117-227-191-42 in your application.