Franchise Management & Marketing Associate

Job Description

Warner Bros. Consumer Products (WBCP), extends the Studio's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Looney Tunes and Hanna-Barbera.

The division's successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships, and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

To be successful at WBCP, you must have a willingness to model our values and behaviors, champion diversity and inclusion, leverage data and insights to maximize the legacy of our deep brands and franchises while maintaining a commitment to fostering best-in-class talent.

SUMMARY OF POSITION:

The Associate, Franchise Management and Marketing, is a member of the larger, global Animation, Genre and Live Action TV Franchise Management and Marketing team, which includes iconic animation franchises such as Looney Tunes and Rick and Morty, classic horror and holiday films like IT and Elf, and beloved live action TV series like Friends and Abbot Elementary. This team is responsible for the global management of the franchises which includes driving the strategic planning process, Franchise tool development and the marketing activation of all franchise activities.

This role is based in our Burbank office and reports to the Sr. Manager, Cartoon Network and Genre with parallel support of the Director, Classic Animation and the Director of Live Action TV. It is a global role responsible for marketing approvals; development of marketing materials; providing brand guidance to global teams; and supporting the creation of Franchise Plans and marketing initiatives.
Other projects and duties may be assigned dependent on business development and needs.

The position requires strong written and verbal communication and liaises with internal and external parties, including but not limited to other WBD Divisions, vendors, colleagues around the world, etc. All communication is done in a professional and timely manner. Innovative thinking, organization and strong project management skills are essential.

JOB RESPONSIBILITIES:
• Reviews, routes and approves all partner marketing submissions for assigned franchises
• Develops materials for franchise presentation decks, licensee and retailer pitch decks, sizzle videos, and similar related materials needed to drive the franchise
• Drives acquisition and routing of new content assets
• Obtains necessary internal, external and 3rd party approvals (including Legal, Brand Assurance usage rights, and Talent) for all CP driven marketing materials and assets for partners
• Assists in executing franchise strategies and marketing initiatives in support of core franchises and individual properties (e.g. Looney Tunes, Rick and Morty, Friends)
• Leads WB Horror social media strategy and calendar for Horror Icons Instagram channeland works with agency to develop innovative marketing approaches to engage fans
• Assists in executing social media content strategy and calendar for other assigned franchises
• Maintains Brand Assurance guidelines and ensure timely updates and team communication
• Solicits industry and competitive trend information from Sales/Retail, Category, Creative/Product Development and Global Insights teams as well as external data sources

JOB QUALIFICATION STANDARDS

Work Experience
• Minimum 3 years marketing experience required
• Franchise development experience a plus
• Experience in the Animation TV and/or Film industry a plus
• Significant breadth and depth of WB franchise knowledge preferred (i.e. Looney Tunes)

Education, Professional Training, Technical Training or Certification
• College Graduate with coursework in business; marketing coursework preferred.

Knowledge/Skills
• Must be well organized with effective and proven planning and follow-through skills
• Candidate must be extremely proficient in Microsoft Word, Excel and PowerPoint required; Photoshop and Illustrator knowledge is a plus
• Effective written and oral communication and presentation skills
• Clear understanding of marketing principles
• Knowledge of file set-up, maintenance and filing procedures
• Knowledge of basic math, spelling, grammar, punctuation, and English usage
• Knowledge of digital platforms and social media marketing tools
• Strong understanding of Licensing preferred
• Fluent command of the English language required; second language is a plus
Other Requirements
• Must have the ability to pay close attention to detail and understand written and oral instructions
• Must have the ability to communicate effectively and tactfully with persons on all levels, in person, written, video conference, etc
• Must have the ability to organize, schedule and prioritize work effectively
• Must have the ability to work well under time constraints
• Must be able to handle multiple tasks
• Must be a team player

Management has the right to add or change duties and job requirements at any time

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $47,466.00 - $88,150.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-gwzj4y-52-15-220-116-42 in your application.