VP, Growth Marketing

Job Description

The Job
The Vice President of Growth is accountable for building scalable, data-driven growth engines to drive player acquisition, retention, and revenue across the Warner Bros. Games' portfolio. This executive leads an internal performance marketing and media buying team, oversees all paid media channels, and drives engagement across owned and operated platforms - including CRM. This role is responsible for transforming growth operations, owning full-funnel performance strategy, and delivering against aggressive growth and ROI targets. The VP will also partner across Warner Bros. Discovery (WBD) to unlock shared value through insights, ad technology, and platform collaboration .
The Daily
Strategic Growth Leadership
• Define and execute holistic growth strategies across console, PC, and mobile games to drive global audience and revenue expansion.
• Align growth plans with brand and product marketing, live ops, and product development roadmaps.
• Champion a test-and-learn culture to drive innovation, performance optimization, and continuous improvement.
• Develop comprehensive benchmarks to support business planning and guidance; provide relevant input into forecast models, CPI and install planning.
• Lead the development of world-class user acquisition and retargeting strategies that deliver measurable growth
• Build a team of advertising experts who stay ahead of trends, test emerging channels, and pioneer new ad formats and optimization techniques.
Paid Media & Acquisition Marketing
• Own the end-to-end paid media investment strategy across the full funnel - from brand awareness to direct response and re-engagement. This includes setting the global media vision, channel mix, and investment strategy to support awareness, consideration, conversion, and retention goals across the Warner Bros. Games portfolio. Partner closely with Brand Marketing and market teams to ensure paid media efforts are integrated into go-to-market campaigns and live-service beats. Balance upper-funnel brand-building with lower-funnel performance to maximize long-term player growth and ROI.
• Lead design, execution, and optimization of user acquisition and performance campaigns across all titles and platforms.
• Identify new growth channels, audiences, creative approaches, and bidding models to improve efficiency in key performance metrics (e.g. CPI, ROAS, LTV).
• For non-mobile games build proxy metrics to allow performance monitoring and optimization and partner with analytics to build offline conversion tracking.
• Implement and iterate retargeting, prospecting, and lookalike strategies for high-value audience acquisition.
• Drive performance marketing creative strategy, taking ownership of the creative testing frameworks. Monitor and measure creative performance to quantify the impact of UA optimization and changes
• Develop and maintain global paid media guidelines and toolkits to ensure consistency, scalability, and effectiveness across all local market teams - empowering regions with frameworks, benchmarks/KPIs, reporting requirements, best practices, and budget allocation guardrails.
• Create comprehensive App Store Optimization (ASO) strategies across digital storefronts, aligning metadata, creative assets, and keyword optimization to maximize visibility and conversion.
Lifecycle & Owned Channel Marketing
• Build and manage a comprehensive lifecycle marketing strategy (email, SMS, WBD O&O, WBG in-game O&O) to increase retention, monetization, and player LTV.
• Lead segmentation, automation, and personalization strategies across CRM and lifecycle touchpoints.
• Drive forward innovation in first-party data use, channel orchestration, and engagement timing.
• Collaborate across WBD to leverage shared audience platforms, CRM tools, and cross-division strategies that enhance player targeting, measurement, and engagement.
Operational Excellence & Program Management
• Reimagine and modernize growth operating models, documentation, workflows, and technology systems.
• Lead cross-functional coordination across product marketing, analytics, pub and core tech, creative, and studio partners to drive clarity and accountability.
• Reduce manual processes, streamline campaign execution, and implement modern tooling for efficient reporting and updates.
• Partner with other WBD divisions to share best practices, align on shared ad tech stacks, and explore opportunities to pilot or scale enterprise-wide solutions.
Analytics, Infrastructure & Optimization
• Define KPIs across acquisition, engagement, monetization, and campaign performance (LTV, churn, CTR, ROAS, CPI etc.).
• Partner with Publishing Tech and Analytics to refine attribution, conversion tracking, and channel measurement.
• Provide reporting frameworks for weekly, monthly, and quarterly leadership updates.
• Stay ahead of algorithm changes, market dynamics, and industry shifts to inform strategy pivots.
Team Leadership & Culture
• Build, lead, and retain a high-performing, cross-functional Growth team rooted in collaboration, accountability, and excellence.
• Set and uphold high standards - ensuring leaders are team players who show up with humility, take responsibility, and contribute to solutions, especially under pressure.
• Promote a psychologically safe environment where constructive feedback is welcomed, success is shared, and ownership and action are the priority
• Foster a culture of creativity, ownership, continuous experimentation, and data-driven decision-making.
• Establish clear roles, responsibilities, and feedback loops to ensure alignment, transparency, and consistent delivery.
The Essentials
• 12+ years of growth marketing, user acquisition, and performance marketing experience, ideally in gaming, entertainment, or tech.
• Expertise in full-funnel growth strategies across paid, owned, and lifecycle channels.
• Strong hands-on knowledge of media buying, audience targeting, CRM tools, CDPs, MMPs, and experimentation platforms.
• Proven ability to manage budgets of all ranges and deliver high-ROI outcomes.
• Deep experience with marketing analytics, reporting frameworks, and growth measurement.
• A strategic thinker with a bias for execution, experimentation, and continuous learning.
• Exceptional people leader and collaborator across marketing, product, and studio teams.
Success Metrics
• Audience growth across titles and platforms
• Paid media efficiency
• Retention and engagement across lifecycle stages
• CRM performance
• Operational efficiency and speed to market
• Value created through WBD collaboration (shared tools, tech, or platform integrations)

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
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Jobcode: Reference SBJ-9zzzv9-216-73-216-79-42 in your application.