Executive, Ad Sales

Job Description

General Summary

WBD China is looking for an energetic and experienced Sales Executive to join the China Advertising Sales team to drive the growth of the Advertising Sales business for China.

This pivotal role works across markets and clients to develop and execute sales strategies to maximize revenue while maintaining the integrity of the WBD brands. Ad Sales deals range from standard multi-market spot buys to customized multi-market integrated solutions including content production, promotional activities, and spot buys.

The ideal candidate will have minimum one year of experience in media sales or advertising agency project executing. In addition to superb sales skills, she/he will have the ability to have good communications with advertisers and agencies alike and to collaborate internally with a wide range of functions centrally and in other markets to deliver the optimal deal.

Key Responsibilities

Client pitch phase:
• In partnership with the head of Advertising Sales SH team and the products team, create the advertising strategy for the various products and platforms
• Qualify new prospects, gather requirement specifications, leverage WBD China capabilities and WBD Asia Pacific's suite of solutions and methodologies to structure, quote, propose, negotiate and close the sales
• Work in collaboration with the China team and the Products and Advertising teams in the headquarters and other markets to structure, sell and deliver the optimal deal in a seamless manner
• Participate actively in sales calls and pitch reviews, demonstrating excellent sales and closing skills
• Conduct impactful sales presentations and apply return on investment and total cost analysis to sales situations

Campaign/Deal fulfillment phase:
• Work closely with all relevant departments to deliver the deal seamlessly
• Work with Commercial Operations and Distribution departments to ensure the execution of broadcasting commercial airtimes
• Work with Products departments to ensure the execution of original content production
• Work with Content Curation and Distribution departments to ensure the execution of broadcasting content
• Work with Audience Development to ensure all marketing materials are executed
• Work closely with relevant departments to monitor campaign progress and performance
On-going:
• Proactively establish new contacts; develop and maintain good communications with clients/agencies/reps to grow the overall advertising sales business by managing and growing existing accounts
• Work with Senior Management and Finance to develop regular forecast

Requirements
• 1-2 years' working experience with media sales or advertising agency
• Loves creative and video. Believes in creative and video at the center of brand experiences and communities. Has the courage to embrace digital alongside linear. Has a passion for WBD
• Loves making a difference and disrupt. Plays to win
• Loves product innovation. Enjoys the complexity of linear alongside non-linear trading, new sales tools and products
• Loves building communities and eco-systems (agencies, clients, creatives, products)
• Loves integrity and risk equally
• Initiative / highly motivated / pro-active / efficient ability to take control and initiate ideas
• A team player ready to support his/her colleagues to meet the overall target
• A big appetite to learn in a competitive environment

Capabilities
• Basic knowledge of the commercial brand, the media industry and advertising industry
• Ability to understand integrated advertising / sponsorship opportunities
• Ability to make PPT, Word, Excel to support the paperwork
• Strong presentation and communication skills
• University degree
• In flow with the China zeitgeist and with millennials
• Resilient
• Good spoken and written English

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.

Jobcode: Reference SBJ-gpewzx-18-116-80-134-42 in your application.