Director, Owned Media

Job Description

Your New Role…

The Director, Owned Media oversees the day-to-day of all assigned business unit promotion utilizing key performance metrics to optimize across all cross marketing assets. Managing strategists/coordinators of Owned Media, the Director's decisions regarding daily/weekly/quarterly media plans are driven by the agreed upon promotion strategies and bridge the gap between the strategic demands and the requirements thereof for flawless execution across platforms. Director of Owned Media will be responsible for campaign analysis, provide back up to other Owned Media Directors and will be responsible for booking campaigns (digital/linear) as needed. Functioning as a strategic thinker, the Director is part of the Subscriber Growth and Media department and reports to the Sr Director, Owned Media. Within the Owned department, s/he works closely with colleagues from the retention, acquisition and data/tools disciplines. S/he also interfaces with key contacts from other departments including Marketing, Research, Digital, Commercial Operations, Media Logistics, and IT, among others, to ensure promotion execution is in line with agreed upon strategies.

Your Role Accountabilities…
• Work with the Sr Director to develop and ensure execution of strategic O&O promotional plans across all content platforms. Provide campaign recommendations for effective use of assets across multiple platforms and oversee optimization of all assets utilizing key performance metrics.
• Lead strategic conversations with internal partners including driving recommendations based on past learnings and analyzing holistic campaign effectiveness
• Lead strategists/coordinators in execution of media plans by providing feedback on a regular basis
• Oversee detailed campaign planning and strategic execution of campaigns including attending necessary meetings, provide log support, and ensure deadlines are met. Ensure audience targets finalized, deliverables determined, and work orders assigned.
• Lead development of post analysis for all campaigns ensuring the story is clear with key takeaways and recommendations. Oversee maintenance of performance reports to track, monitor, and analyze marketing efforts across all platforms.
• Lead/provide support for ad hoc projects or urgent/last minute requests as necessary

Qualifications & Experience…
• At least 5+ years relevant experience in Media Strategy within an agency and/or television community
• Required working knowledge of optimizers, traffic and workflow systems (ex: AWM, Gabriel, Freewheel) and strong background using web testing, analytics platforms, ad serving
• Candidate must be extremely detail-oriented, strong organizational skills, and have the ability to manage multiple projects simultaneously under tight deadlines with a sense of urgency when applicable
• Strong quantitative data skills and the capacity to understand research information and analytics
• Excellent presentation skills with the ability to effectively sell- in material to internal and external network partners and other stakeholders
• Ability to work under pressure with continuous ability to reprioritize, applying media thinking and ''best practice'' knowledge to all areas of media planning with minimal guidance
• Proficient in Microsoft Office systems, specifically in Excel and PowerPoint
• College degree required

Jobcode: Reference SBJ-r142jy-18-119-139-22-42 in your application.