Director, Digital Transformation For Commercial Ad Sales

Job Description

The main responsibility of the role is to achieve the Ad Sales Budgets based on price, inventory and industry analysis overseeing all operations in order to fulfil this task.

Maintain and develop existing relationships with clients and agencies, this includes incentive negotiations with agencies and PR relationships with direct clients.

Develop Marketing strategies along with the Marketing team, in order to continue positioning our properties in the top of mind of all Mexican audience and clients.

Develop and sell Branded Content to clients, as well as multiplatform campaigns.

All the tasks above are always made taking into account our DPTI target.

Areas of Responsibility

Key accountabilities (up to 6) and required results of the role. Please include % of time spent in each area.

May correspond to the performance goals that you anticipate setting / have set for this role

MAJOR ACTIVITIES

1. Negotiate incentive models for top agencies.

Ex. Annual Negotiations with Top Agencies, such as IPG, Group M, etc..

2. Day to day tracking and follow up of forecast, revenues (by manager and executive) in order to achieve monthly goals.

Ex. Daily report of revenues and along with the managers try to identify Risks & Opportunities

3. PR with clients in order to grow the existing opportunities.

Dinners, meals, trips.

4. Participate in internal regional meetings, Regional committees, weekly calls, etc..

5. Forecasting annual and long range office revenues and budgets, including LRP´s and T&E .

6.Responsible of the implementation and follow up of the Mexico Ad Sales annual strategy, aligned to the regional stategy.

Follow up to AUR, Revenues, Top Clients, Churn, Branded Content, Digital, etc…

Areas of Accountability

Where applicable, provide information about the size of the organization managed, operating budget, revenue responsibility, number of employees, geographical scope, strategic impact (extent to which this role has control over the plan/strategy/priorities of his/her department and/or function) or other quantitative data pertinent to this position.

Geographical Scope: Mexico (in some cases we foresee regional accounts)

The size of the organization (Ad Sales) is of (12 People directly and 26 people indirectly)

I am in charge of a total revenue of 49MM USD.
Ad Sales represents 65% of total Incomes for Mexico´s office.

Job Requirements / Skills

Essential

1. Fluent in English and Spanish

2. Broad knowledge and experience in media (Broadcast TV, Pay TV, Print, Digital, etc..)

3. Experience in managing and leading teams of at least 5 people

4.Years of experience: 10 or more in the entertainment industry.

5.Ability to work under pressure

6. Above average skills in negotiation.

7.Degree or equivalent experience in sales, marketing, communications.

8. General knowledge of local market, players (competitors) and clients.

9. Other: Strategic and analytical mindset.

Desirable

1. Diploma or equivalent experience in Digital, leadership , strategic planning.

2. Experience in production sales.

3. Ability to travel constantly

4. Degree or equivalent experience in MBA

If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-d9ynyk-3-12-161-77-42 in your application.