Assistant Manager, Online Marketing

Job Description

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Warner Bros. Studio Tour is seeking an experienced and driven Assistant Manager, Online Marketing to join our Digital Marketing team. An Assistant Manager is a specialized role that focuses on managing customer relationships throughout the entire lifespan of a service. This includes planning and executing marketing strategies in website and Outbound/Email that engage customers from their initial awareness stage, through purchase and beyond, with the goal of fostering loyalty and long-term customer retention. The ideal candidate is a self-starter with a strong understanding of online marketing and UX, proven experience in setting up marketing tests and analyzing results, and a track record of driving substantial results in areas such as engagement and product sales.
Your Role Accountabilities...
• Lead website development plan to drive engagement and PDCA cycles based on KPIs and analytical insights.
• Design and implement marketing strategies to support growth goals.
• Plan and execute data-driven tests, including wireframe design and implementation
• Analyze website user behavior and propose conversion rate improvement strategies
• Develop on-brand, best-in-class marketing content and targeting, partner with relevant teams to deploy through scaled channels (email, website), audit and optimize existing content and targeting.
• Lead CRM strategy including creative development.

Qualifications & Experiences...
• 4 years of professional non-internship marketing experience.
• Strong background in UX/UI improvements, PDCA execution, and KPI designs.
• Experience using email platforms and editing HTML.
• Proficiency in Google Analytics (GA4), attribution modeling, and performance tracking.
• Strong background in Data-driven Marketing with demonstrated record of extracting meaningful data and using insights to support decisions to improve customer experience and drive business outcomes.
• Skilled in Power Point, Excel, Word.
• Excellent communication in Japanese and Business level or above English.

Preferred Skills & Qualifications
• Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done.
• Experience developing cross-functional relationships with internal and external partners including designers, engineers, and external vendors to drive marketing strategy and feedback loops for stakeholders.
• Strong drive for results with the ability to manage independently.
• Landing page optimization, SEO, copy and article writing experience a plus.

Education
• Bachelor's degree preferred

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-744b19-216-73-216-62-42 in your application.