Media Executive

Job Description

Media Executive

About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WALB:
WALB-TV is the dominant #1 news station and is an award-winning NBC / ABC affiliate in Albany, GA. WALB began broadcasting in 1954 and was the first Gray Television Station. WALB covers and serves more than 40 counties across South Georgia. WALB is a powerhouse advertising solution, offering clients multiple solutions that include television, digital, video, and email marketing. WALB works with over 200 Local, Regional, and National accounts each month, helping clients reach their goals.
Job Summary/Description:
Are you passionate about digital media and excited to be part of a dynamic team in a fast-paced environment? WALB is looking for a full-time Digital Sales Specialist to be a key player within our high-performing Sales Team!
Duties/Responsibilities include (but are not limited to):
- Act as a secondary client contact, understanding client goals and optimizing success through research and analysis
- Offer innovative digital solutions that span a wide array of digital products, including Paid search, Targeted Video/Display, Streaming TV, Targeted Email, Digital Audio, and more.
- Support sales staff with dynamic marketing presentations and strategies that win.
- Manage all facets of campaign execution by working with the Digital Media Team
- A proactive approach to staying ahead of emerging trends in digital media and marketing. Always seeking new opportunities to enhance our strategies and deliver client solutions.
- Develop and present concise reporting decks highlighting the success of the campaign and recommendations for future campaigns
- Promote positive working relationships within the department and the company
Qualifications/Requirements:
- Detail oriented
- A thorough understanding of the digital advertising media landscape
- A results-driven mindset with a passion for growth and innovation
- Possess demonstrable experience working in both B2B and B2C environments
- Proficient in Microsoft Office, Excel, and PowerPoint
- Strong communication and listening skills
- Must be able to prioritize, multitask, and perform in a high-paced environment
- Must have organizational skills and wbe illing to take initiative
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WALB-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
''

Jobcode: Reference SBJ-6kkexn-216-73-216-71-42 in your application.