Full Time Job

Senior Digital Media Account Executive

WAFB

Baton Rouge, LA 04-27-2022
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Senior Digital Media Account Executive - WAFB

About WAFB:

WAFB-TV, Louisiana's News Channel, is the dominant CBS affiliate in Baton Rouge.

Job Summary/Description:

We are looking for an experienced Digital Media Account Executive to join our successful sales department. As a Digital Media Account Executive, you would be responsible for generating digital revenue by identifying prospects, developing partner focused strategy, building presentations, negotiating and closing deals, and building long term relationships. Ultimately, this position will increase sales and nurture client relationships at a high standard.

We're searching for a passionate sales person with a history of driving innovative digital sales strategies. You're a self-starter, enjoy keeping up on the latest trends, capable of prospecting and exploring new business, have a history of digital sales, and love to hustle while using your creative side.

Duties and responsibilities include, but are not limited to:
• Driving revenue by finding new prospects
• Cultivating, developing and maintaining relationships with key decision makers at both the agency and client level
• Answering leads in the form of incoming phone calls and emails
• Utilizing marketing and sales collateral, visual presentations, research reports and sales support data to ensure prospective clients understand our range of capabilities
• Working with AEs on comprehensive client proposals when television needs to be a part of the overall strategy
• Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts
• Managing prospects in CRM
• Meeting and exceeding sales expectations monthly, quarterly and annually

What You'll Get -
• Great work-life balance
• Ongoing professional training
• Competitive base salary and commission rate depending on experience
• Full benefits including health insurance
• Additional benefits including life insurance, long-term and short-term disability
• Competitive 401(k) retirement matching
• Paid holidays and vacation
• Regular company social events

Qualifications/Requirements:
• At least 4 years of digital sales experience
• Strategic, consultative selling experience with proven ability to navigate large and complex deals
• Proven experience in creating presentations
• The ability to work across departments in order to meet the targets of the digital department
• Expert negotiation skills with experience in high level sales deals
• Excellent organizational and project management skills with the ability to multi-task, prioritize and manage time effectively while also ensuring accuracy of work through attention to detail
• Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings
• Must be results driven, and take appropriate steps to achieve goals while taking ownership of situations as needed
• Proven ability to deliver timely, accurate work product and demonstrate good follow up and follow through
• Proven ability to build supportive and constructive relationships within and outside of the organization

Qualified, interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-gmzm76-35-172-111-71-42 in your application.

Company Profile
WAFB

Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.