Social Media Specialist, Thrillist

Job Description

Thrillist, a digital publication focused on travel, culture, and local experiences, is looking for a Social Media Specialist to manage day-to-day social media posting and help execute the overall social strategy. This role is focused on distributing and advancing Thrillist's storytelling across all social platforms, including but not limited to Facebook, X, Instagram, Pinterest, and Reddit. The person in this role will develop the Thrillist voice off-site in a way that accurately reflects the brand and increases awareness and relevance for Thrillist in the travel space. The Social Media Specialist will bring Thrillist to life off the site and will have a strong hand in ensuring those who encounter Thrillist off-platform hit ''follow.''

Along with a passion for engaging audiences and a keen attention to detail, the candidate must have in-depth social media experience, very strong writing and editing skills, an eye for powerful visuals, and an understanding of how to interpret data to inform social strategy. They should maintain a high bar for quality across all off-site platforms, translating Thrillist's journalism to feel native to the platforms on which they are published without sacrificing editorial voice and integrity, and they should bring a creativity and excitement to the opportunity to advance Thrillist's social presence.

The Social Media Specialist will lead by example in demonstrating Vox Media values.

WHO WE ARE

Thrillist celebrates life at the intersection of culture and experience, inspiring people to pursue spontaneity through food, drink, and travel.

Thrillist is part of Vox Media, the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what's now, what's next, and what's possible.

As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.

WHAT YOU'LL DO
• Take a hands-on role in overseeing social media programming, including day-to-day writing and editing of social content, posting, community management, and optimization of content on multiple social platforms, including but not limited to Facebook, Instagram, TikTok, X, and Threads
• Work with the editorial team to creatively translate written and video content into compelling social posts that cultivates the brand voice off-platform
• Create original engagement-driven concepts for social, including video editing and occasionally shooting footage for Instagram Reels, as well as still imagery using tools like Photoshop
• Find smart, effective ways to insert Thrillist's content and voice into online conversations to drive audience engagement, brand awareness, and relevancy
• Work cross-functionally with the editorial, video, and creative teams to roll out major editorial work (tentpoles, features, and more) across distribution platforms
• Engage the community by creating interactive posts as well as responding to comments and messages on social platforms
• Work with staff writers and editors to be the eyes and ears of Thrillist on the internet and provide insights into trending news and events relevant to their work
• Work across platforms to identify and engage with creators, with particular attention to trends, and sourcing user-generated content that can increase engagement on Thrillist's platforms
• Collaborate with video team on cutdowns, coordinate distribution of produced video, and share feedback on the performance of social video
• Work with the Associate Director of Social Platforms to review analytics for audience engagement and behavior, and adjust posting strategy accordingly
• Stay up to date with the latest social media best practices, emerging platforms, and competitor activity to keep Thrillist ahead of the curve

WHO YOU ARE
• Minimum 2 years of social media experience, preferably at an editorial publisher
• Familiarity with social publishing and listening tools like Later, Parsely, Sprout, Google Analytics, and/or CrowdTangle
• Good experience in monitoring social media metrics, tracking and analyzing performance, and providing regular reports to assess the effectiveness of content
• Strong editorial judgment and confidence in writing voicey, clever, engaging copy
• Experience using photo editing and design tools like Photoshop or Canva is a plus
• A collaborative and positive team player with an enthusiastic work ethic
• Excellent communication skills and ability to pitch creative ideas
• Exceptional organizational skills, focus, and attention to detail
• Nimble and keenness to adapt to an ever-changing media landscape
• Video editing skills preferred

If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat and see if you could be a great addition to our team. We've hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.

WHERE YOU'LL WORK

This job is remote.

PAY TRANSPARENCY

The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.

Pay Range

$74,000 — $80,000 USD

Jobcode: Reference SBJ-g3zokn-18-191-13-255-42 in your application.