Analyst, Advanced Advertising Data Solutions

Job Description

Advertising has been reinvented through big data, predictive analytics and other audience segmentation tools that were previously only available in the digital world, but now extend to all platforms. ViacomCBS' Vantage is at the forefront of the advanced advertising industry, executing unified campaigns across linear, digital, and addressable TV screens at unrivaled scale.

In this role, you will support the sales and activation of advanced audience campaigns on National Linear, Live Linear Addressable, CTV, Desktop, and Mobile. You will help to analyze and summarize various audience segmentation approaches, including how they are collected, the benefits and limitations of each, and how to append them to the various activation platforms. This role will also support our first party reporting and its continued evolution. Success in this role will be measured by both the quality and volume of campaigns activated, as well as aiding in overall client satisfaction, retention, and growth.
Overview and Responsibilities:
• Support technical pre-sales for Vantage audience-based linear and multi-platform deals, providing high-level data and product expertise on data sets, OpenAP, KPI and optimization strategies, benchmarking and analytics
• Support multiple Vantage clients through pre-sales, activation and post-campaign analysis, providing timely and accurate information/feedback on all data-related questions
• Monitor and maintain current and future clients' segments to ensure ongoing fidelity and accuracy, including analyzing the outputs from data vendors and viewership providers to ensure segments are properly maintained and measured
• Support engagements with OpenAP and OpenAP partners to activate cross-publisher segments and communicate OpenAP posting data
• Continue to identify new data vendors and provide informed POV on their offerings/value.
• Support the creation of bespoke campaign reporting to sales and client partners that highlights value Vantage provided client

Basic Qualifications:
• 0-1 years of experience in advanced television, consumer segmentation, data-driven advertising, addressable television or ad tech or education/experience in analytical field
• Technical comfort in the fundamentals of research and data analysis tools and systems (Excel, SQL)
• Experience building and activating targeted media campaigns in digital, addressable, programmatic and television advertising a plus
• Experience in media analytics and measurement systems for media, including underlying data collection, aggregation and presentation a plus
• Strong written and oral communication skills

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current US employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Jobcode: Reference SBJ-rjm6j0-3-141-199-243-42 in your application.