Full Time Job

Manager, Product Marketing


New York, NY 04-26-2024
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
CBS Network is seeking a highly-motivated Manager of Product Marketing to handle the product positioning, merchandising, messaging and in-app marketing campaigns across web, OTT and mobile apps. This role will work within a team that handles the strategy for app store promotion on top platforms (ie. Apple, Google, Roku, Amazon, Samsung, LG, Vizio, etc.) and lead all aspects of organic app acquisition efforts and the respective software (Branch, Kochava) and data reporting that accompanies it. Apart from managing and growing current CRM channels and exploring new opportunities, the ideal candidate will play a pivotal role in fostering robust relationships and maintaining daily communication with key partners including product and project managers, business intelligence experts, UX designers, and engineers.

This role will be a part of a larger marketing team that represents all of CBS Marketing and the CBS digital ecosystem. This highly cross-functional role will require building strong internal communication with the Paramount+ team, creative services, production, partnerships, business development, operations, editorial, social and research.
Overview and Responsibilities:
• Support plans and schedule marketing campaigns within respective tools for a wide variety of entertainment and live sporting events (Hit CBS programming, NFL, UEFA Champions League, March Madness and more) to drive viewership critical metrics, app installs and Paramount+ starts
• Assess weekly priorities and build a plan for app and site promotional placements and merchandising opportunities, working with key partners in marketing, product, design and editorial
• Work with curation teams to ensure all platforms build accurate show pages and update program art when it becomes available
• Innovate the processes that support the acquisition, delivery and trafficking of key creative assets as well as the production and dissemination of all link tracking across all marketing touch-points so that campaigns can be accurately attributed with the Business Intelligence team
• Support the process of submitting regular app store updates including descriptions, screenshots, video and in-app events
• Run the CRM efforts including Newsletters and Push Notifications, maintaining a schedule of events, coordinating with brand teams to source copy and design, reporting on performance and developing new test and learn opportunities
• Assist team leader with business development and build, complete and report on plans to fulfill media barter deals
• Accountable for campaign recaps and the respective capture of screenshots and video/audio clips to build presentation materials and decks
• Coordinate a weekly email to CBS leadership to gain the performance of our organic marketing campaigns including Paramount+ free trial starts, app installs, unique viewers and streams, podcast and newsletter subscriptions
• Prepare updates for leadership teams on a weekly, bi-weekly and monthly basis on product launches and feature updates

• 5+ years in product and/or digital marketing
• Experience testing and launching new product marketing tools, newsletters and campaigns
• Experience with app store submissions and familiarity with key placements (e.g. Apple in-app events
• Has experience with user acquisition and testing tools including or similar to Branch, Kochava, Optimizely, data tools like Adobe Omniture and/or Google Data Studio, project management tools such as Trello, JIRA, Confluence or Asana and knowledge of CMS systems
• Basic familiarity with HTML/CSS, SQL, and Javascript programming languages

Additional Qualifications:
• Strong organizational skills and ability to adapt to sudden changes in schedules and business priorities
• Communication skills essential; can collaborate effectively across various departments

CBS, a subsidiary of Paramount Global, creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. It includes some of the industry's most successful and popular brands and businesses: CBS Television Network, CBS News and Stations, CBS Sports, CBS Studios, CBS Media Ventures and CBS digital properties.


Hiring Salary Range: $74,500.00 - 93,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-dynn3k-44-220-44-148-42 in your application.

Salary Details
Salary Range: $74,500 to $93,000 Per Year ($ USD)