Full Time Job

Social Media Marketing Executive

Universal Music Group

Kuala Lumpur, Malaysia 2 days ago
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
Def Jam, Social Media Marketing Executive (1 year contract)

Role Description:

We are looking for an experienced Social Media Marketing Executive to be part of our Def Jam SEA family.

While we love a creative content enthusiast, you are expected to lead, generate and manage social media teams of various countries.

The role requires accountability and high-key organisational skills to not only develop and implement our digital strategies but you'll also need to be a leader in your own right to ensure all market communications are aligned.

Role Responsibilities

Social Media Strategy
• Research and implement current industry benchmark trends to brand's platforms.
• Develop and manage social media strategies to align with business goals.
• Ownership to create and curate content on the brand's social platforms.
• Monitor, track, analyse and report on performance on social media platforms using SEO tools such as Google Analytics and Facebook insights
• Manage the day-to-day handling of all social media channels across all platforms and provide best-practice insights for business expansion.
• Stay up-to-date with digital trends in social media and the creative marketing industry.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Digest internal digital marketing emails and coordinate with DJ SEA Marketing teams to ensure regional releases, events and news are executed.
• Research and implement fan activation and acquisition campaigns to grow brand recognition.
• Generate and push out bi-monthly newsletters using DotDigital.
• Work closely with the web development team to consistently update the brand's website.

Marketing Management
• Assist in developing & managing marketing plans with specific objectives across different channels and segments for markets within SEA region.
• Create, maintain, and conduct reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Personality Plus-Points
• A great story-teller whose able to create and curate engaging content.
• Passionate about branding, creative marketing strategies and services.
• Strong sense of focus and attention to detail ensuring quality of work is never compromised.
• Open to improving self-improvement and constructive criticism.
• Has patience in managing a working team and has fluid adaptability to different working personalities.
• Naturally has a strong project and time management skills.
• Appreciates open communication and proactively provides updates to the team.
• Has a pulse on music, entertainment and content landscape.

Interested? Please follow the link to submit your application today!

Note: only shortlisted applicants will be contacted.

Jobcode: Reference SBJ-rejzy2-3-238-232-88-42 in your application.

Company Profile
Universal Music Group

We are Universal Music Group, the world’s leading music company. We are the home for music’s greatest artists, innovators and entrepreneurs.