Manager, Global Marketing

Job Description

Capitol Christian Music Group is seeking a dynamic, digitally-obsessed Manager, Global Marketing to join our team. This role is pivotal in driving the international growth of our artists by developing and executing cutting-edge global marketing campaigns, with laser focus on driving social/short-form engagement via thoughtful, pervasive digital content execution. The successful candidate will be passionate about music, culture, and faith, with a proven ability to create impactful global initiatives that resonate across diverse territories and audiences.

This position requires a deep understanding of the Christian/faith-based landscape and its intersection with popular culture, paired with strong expertise in modern digital marketing, short-form video platforms, and localized content strategies.
How You'll CREATE:

Key Responsibilities
• Global Campaign Development: Build and execute innovative global marketing campaigns across 70+ international markets, with a strong focus on digital-first and short-form strategies to spark global discovery and engagement.
• Digital & Moment Marketing: Identify and create shareable cultural moments around artists, leveraging TikTok, Instagram Reels, YouTube Shorts, and emerging platforms to maximize visibility and fan engagement. Participate in artist/manager meetings and collaborate with CCMG Marketing and Digital teams to build targeted International plans around releases and ex US tour dates/appearances.
• Faith-Based Market Expertise: Develop marketing approaches tailored to faith-based audiences globally, understanding local cultural nuances and the broader crossover into mainstream popular culture.
• Territory Collaboration: Partner closely with international affiliates and distributors to deliver localized content strategies, secure DSP support, and activate artist campaigns across key territories. Join recurring Capitol/UMG calls to build relationships, gain insight and promote CCMG artist priorities.
• Global Communications: Manage day-to-day communications with international teams, ensuring alignment on campaign objectives, timelines, creative assets, and reporting.
• Audience Acquisition & Engagement: Drive global fanbase growth, with an emphasis on superfan identification and conversion, building long-term audience loyalty and direct relationships.
• E-Commerce & D2C: Collaborate with global e-commerce and D2C teams to ideate and launch exclusive product offerings, bundles, and experiences that drive incremental revenue.
• Physical Market Initiatives: Support global physical music releases and work with international retail teams to secure prime positioning and promotional opportunities.
• Data-Driven Strategy: Utilize global marketing analytics, digital KPIs, and fan insights to refine strategies, optimize campaigns, and maximize ROI.
• Travel: Represent the label and support artists on the ground at key global events, promo runs, and activations.
• Other duties and responsibilities as assigned
Bring Your VIBE:
Qualifications
• 2-4 years of marketing experience, preferably within a record label, digital agency entertainment company, or global brand.
• Strong knowledge of digital platforms, social trends, and content formats, especially TikTok, Instagram, YouTube, and emerging platforms.
• Deep understanding of the Christian/faith-based music landscape and its relationship with global pop culture.
• Experience managing international marketing campaigns and working cross-functionally with global partners.
• Excellent written and verbal communication skills, with the ability to effectively manage communication across 70+ international markets.
• Analytical mindset with experience interpreting campaign performance data and turning insights into action.
• Highly organized, detail-oriented, and able to thrive in a fast-paced, high-energy environment.
• Willingness to travel internationally as required.
Perks Playlist:
• Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
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• Comprehensive medical, dental, and vision coverage
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• Including 100% coverage for out-patient in-network mental health services
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• Fertility coverage for eligible medical plan participants
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• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
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• Student Loan Repayment Assistance and Tuition Reimbursement
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• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• A variety of ways to prioritize much-needed time away from work including:
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• Flexible Paid Time Off (PTO) for exempt employees
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• 3-weeks PTO for non-exempt employees
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• 2-weeks paid Winter Break
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• 10 Company Holidays (including Juneteenth and Wellbeing Day)
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• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
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Job Category:
Marketing, Streaming & Digital Media

Jobcode: Reference SBJ-8683j9-216-73-216-89-42 in your application.