Vice President, Data and Technology Solutions

Job Description

We are looking for a Vice President to join our consulting team, leading Data & Technology Solutions (DTS) for some of the world's largest brands, agencies, and media organizations.
Our DTS practice serves as a strategic partner and subject matter expert across MediaLink's Transformation and Growth Strategy practices. We specialize in marketing technology (madtech), data, identity, and measurement, helping clients modernize their organizations and achieve future-proofed growth from evolving data-driven capabilities and cutting edge business models through data and intelligence.
We work with brands, agencies, media companies, and investors to navigate the rapidly evolving marketing landscape, advising on everything from 'mad tech stack' strategy to AI-driven operating models to measurement frameworks to data privacy and identity resolution. Our expertise enables clients to place data at the center of their marketing and business strategy and unlock competitive advantage through innovation.
Equal parts strategic advisor, marketing technologist, and client service leader, you will play an integral role in helping our clients assess, design, and implement best-in-class data and technology solutions. Reporting to a Principal, Vice Presidents define strategic approaches, manage stakeholder relationships, and drive execution of key deliverables. You will also contribute to business development, helping to expand MediaLink's DTS offering and industry presence.
Vice Presidents may be staffed across multiple engagements, supporting CMOs, CTOs, CIOs, and data/technology leaders in navigating the challenges of modern marketing. This is an ideal role for a leader with deep martech expertise, a passion for solving complex business challenges, and an ability to bridge the gap between strategy and execution.
The salary range for this role is $200,000 to $250,000 commensurate with skills and experience.
What You Will Do
Client & Account Leadership
• Serve as a trusted strategic advisor to clients, helping them navigate the intersection of data, technology, and marketing strategy
• Develop and manage senior client relationships, serving as a key point of contact for C-suite executives and senior decision-makers
• Lead data and technology assessments, evaluating clients' existing capabilities and identifying opportunities for future-proofing their measurement, identity, and technology strategy
• Partner with Transformation and Growth Strategy teams to embed data-driven decision-making into marketing org design, process development, and go-to-market strategies
• Manage day-to-day execution of engagements, ensuring flawless delivery of strategic insights and recommendations
• Define success metrics and ensure tangible business impact from MediaLink's DTS engagements
Product & Deliverable Ownership
• Lead design and implementation of frameworks that drive marketing transformation through data, measurement, and technology innovation
• Deliver future-forward solutions for data strategy, audience identity, media measurement, AI-driven marketing, and privacy-compliant activation
• Guide clients in optimizing their marketing technology stack, including the evaluation and selection of CDPs, DMPs, clean rooms, agency platforms, and AI-powered tools
• Provide expert perspectives on the future of identity resolution, measurement evolution, and regulatory shifts in data-driven marketing
• Partner with Transformation team to craft modern marketing org designs that align data, technology, and customer experience strategy
Strategy & Innovation
• Stay ahead of emerging trends in AI, clean rooms, privacy regulation, and the evolving identity landscape
• Challenge conventional thinking and drive innovation in how clients leverage data and technology to achieve business outcomes
• Develop future-state roadmaps for clients looking to modernize their approach to data-driven marketing and media measurement
• Contribute to MediaLink's industry-leading thought leadership platform, publishing insights on the future of madtech, identity, and AI-driven transformation
Business Development & Growth
• Support business development efforts by identifying and pursuing growth opportunities within existing client relationships
• Collaborate with senior leadership to develop and refine MediaLink's DTS offerings, ensuring they align with market needs and emerging trends
• Maintain and expand an active network of industry leaders across advertising technology, data, measurement, and martech
• Help respond to RFPs and inbound inquiries, structuring engagements that best serve client needs
Collaboration & Communication
• Work cross-functionally across MediaLink's Transformation and Growth teams to embed DTS expertise into broader client engagements
• Present and defend strategic recommendations to executive stakeholders, synthesizing complex data and technology concepts into actionable insights
• Supervise junior team members, providing mentorship and guidance on technical and strategic problem-solving
• Develop case studies and internal best practices to scale MediaLink's DTS consulting approach
What You Will Need
• 10+ years of experience in martech, adtech, data, or media measurement within consulting, agency, tech, or brand-side environments
• Proven C-level client engagement experience, with the ability to influence and drive executive-level conversations on data, identity, and technology strategy
• Deep expertise in marketing technology, audience identity, programmatic tactics, measurement evolution, and data privacy
• Strong understanding of AI's role in modern marketing, including its applications in measurement, personalization, and automation
• Fluency in marketing/media/advertising/technology industry trends, players, and frameworks
• Strong analytical skills with a hypothesis-driven problem-solving approach
• Track record of successfully designing and implementing data-driven strategies within complex organizations
• Experience in business development and revenue growth, with the ability to sell through recommendations to internal and external stakeholders
• A collaborator and mentor who enjoys sharing knowledge and developing junior team members
• Energized by ambiguity and innovation, with an ability to create new ways of working in emerging technology areas
Why This Role?
• Be a thought leader in a fast-evolving space at the intersection of data, technology, and marketing
• Work alongside top brands, media companies, and investors to shape the future of marketing technology solutions, measurement, and data strategy
• Operate within MediaLink's unique consulting model, which blends strategy, execution, and deep industry expertise
• Join a team of smart, passionate leaders driving change across marketing and media
• Build a high-impact career with unparalleled access to industry leaders and cutting-edge projects

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Jobcode: Reference SBJ-9zz979-216-73-216-71-42 in your application.