Full Time Job

Licensing Director


Las Vegas, NV 07-22-2022
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  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description

Strategy for Winning:

The Director of Licensing will manage key licensees across the portfolio and will be responsible for all aspects of partner management, organizational integration, go-to market strategies, and financial management. This role will develop and manage revenue, strategy, and growth plans, and will work closely with internal business development, marketing, and brand teams.

• Manages all aspects of licensing partnerships.
• Strategizes with licensees to drive program growth and increased distribution.
• Develops and updates strategic plans, both short and long term, to meet and/or exceed budget, plans to include budgets, forecasts, etc.
• Develops and executes retail marketing and activation programs to drive sell in and sell through of licensed products.
• In partnership with licensees, develops strategies for licensee activations and integration through UFC and broader company divisions.
• Develops and executes go-to-market strategies.
• In conjunction with IMG Licensing, researches markets and categories and identifies white space business opportunities. Conducts due diligence and/or analysis of markets, categories, proposals, business plans and financial impact.
• Collaborates with internal and broader company divisions to create and execute product collaborations, unique retail experiences and unexpected partnerships; Generates new and innovative ideas for product licensing extensions.
• Negotiates and executes licensed deals with current and new licensees; manages and executes renewals and non-renewals.
• Partners with internal stakeholders to support strategic growth initiatives, identify and resolve business issues, and maximize existing business while seeking new opportunities.
• Develops incremental revenue opportunities for existing licensees.
• Liaises and collaborates with licensees and internal brand marketing department.
• Translates and leverages consumer insights, licensing category and market trends into meaningful and executable business strategies
• Manages cross-functional relationships with internal and external partners to ensure strategies are communicated and implemented effectively; maximizes reach of consumer products initiatives.
• Works in a creative capacity with licensees on innovative product development, marketing strategy and associated assets; continuously challenges licensees to be on the forefront of product innovation and design.
• Conducts ongoing analysis of existing licensees including proposals, requests for renewals, amendments, annual business and marketing plans.
• Other tasks, projects, and responsibilities as assigned

Skills & Experience:
• Minimum five years' experience in licensing, retail and consumer marketing and business development.
• Proven track record of business development utilizing an intellectual property licensing and brand extension model across an array of platforms, media, and retail/e-commerce outlets.
• Experience with creation and execution of licensing strategies.
• Must have strong retail and industry relationships.
• Proven track record of expanding into new markets and growing revenue within established markets.
• Strong merchandising and product orientation; has worked extensively with the retail trade to develop comprehensive and innovative programs to extend multiple brands.
• Experience in establishing and managing strategic partnerships with superior negotiation skills and a track record of building mutually beneficial partnerships.
• Experience working with international markets.
• Ability to work in a fast-paced, aggressive and entrepreneurial environment.
• Relationship-builder with ability to influence and gain alignment with complex and varied constituencies.
• Articulate thought-leader with exceptional written, listening, and verbal communication skills,
• Creative problem solver and strategic thinker who is able to address issues quickly and decisively.
• A participative, team-oriented executive who exemplifies the highest personal and professional standards.

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.

Jobcode: Reference SBJ-gkpnk8-3-236-225-157-42 in your application.

Company Profile

Endeavor is a global entertainment, sports and content company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency William Morris Endeavor (WME); sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation; marketing and licensing; content development, distribution and sales; event management; and a number of direct-to-consumer offerings.