Media Planner - Portfolio, Global Media

Job Description

Media Planner - Portfolio, Global Media (F/H/NB)

Job Description
You will be responsible for audience planning and media strategy across several products within our E-commerce activation:
• Develop the annual media strategy for a platform, in close collaboration with our media partners (e.g. Google, Twitter, Meta, Snapchat, TikTok, Twitch, Xbox, PlayStation), the Channel Management team, and the D2P/Partner team. The strategy includes: media objectives, budget allocation by key moment, media mix by channel, message orchestration, strategic pillars, etc.
• Collaborate with media partners, the Audience & Data teams, and Marketing teams to define audience segmentation, activation strategies, and performance indicators.
• Ahead of key communication beats, co-develop with the Channel Management team detailed digital media plans (flighting, asset selection, placement strategy by channel, etc.), supported by a clear reporting and KPI tracking framework.
• Analyze campaign performance with the goal of continuously optimizing our media plans.
• Present strategies and results (monthly reports) to D2P teams, partner marketing teams, and management.
You will lead digital media campaigns from planning to execution:
• Work closely with internal teams (Channel Management) and external partners (agencies handling YouTube and programmatic buying) to build media plans aligned with D2P/Partner goals and activate multi-channel digital campaigns.
• Coordinate with marketing teams to ensure timely delivery of the most relevant creative assets and formats, aligned with campaign objectives.
• Provide regular performance updates on live campaigns, collaborating with Channel Management and Data Ops teams to optimize media KPIs.
• Ensure accurate budget tracking using media planning and financial tools, offering full visibility to partners and management throughout the year.
You will contribute to strengthening expertise and innovation within the media planning team:
• Actively adopt and contribute to team processes by sharing ideas and continuously improving planning and reporting tools.
• Collaborate closely with Brand Media Planners, Ubisoft expert teams (Analytics, Data, Console Experts, Content Creators, AdTech, etc.) and external partners to enrich media strategies and ways of working.
• Stay up to date with market innovations and define media testing opportunities (new formats, emerging channels, AI integration, etc.) as part of a continuous test-and-learn approach.
• Monitor local media trends to boost campaign effectiveness.
• Stay informed on the evolving AdTech landscape: tracking, cookies, CMPs, media attribution, conversion APIs, etc.
Qualifications
• Proven experience in a similar role with international scope, in paid media for an advertiser or within the broader field of digital marketing.
• Ability to manage multiple projects simultaneously and to work proactively. Comfortable working cross-functionally in an international organization.
• Strong communication and presentation skills, with proficiency in PowerPoint.
• Highly rigorous and comfortable working with data. Proficiency in Excel (including pivot tables) is essential.
• Solid understanding of online marketing mechanisms (especially acquisition) and digital advertising best practices. Experience running large-scale, multi-platform campaigns (DV360, Google Ads, Meta, Twitter, Snapchat, TikTok, etc.).
• A passion for video games and the entertainment industry is a definite plus, enabling you to provide insightful analysis and recommendations.
• Naturally curious and up to date with the latest trends in digital marketing, CRM, and social media.
• Fluent in English.

Jobcode: Reference SBJ-3668wx-216-73-216-62-42 in your application.