Communications Specialist

Job Description

Job Description
The mission of the Communications Specialist is to develop and maintain earned relationships with press, media, and other relevant local organisations. The Communications Specialist will drive local coverage for selected Ubisoft games across specialist, entertainment, and mainstream with awareness and engagement strategies and consideration depending on the target audience. The local Communication team is responsible for working alongside the central communication teams to deploy and implement the global brand communication strategies adapting them for their specific territory. Utilising a ''player-centric'' mentality and using their knowledge of videogames, entertainment and pop culture, Communications Specialists will work to secure unique coverage with a focus on storytelling aiming to drive awareness, engagement, and growth of Ubisoft's player base. They will also support the organisation of events, applying both remote and in-person experiences as applicable, including reveals, pre-briefs, preview events, hands-on opportunities & consumer shows as applicable. The local Communications Specialist will collaborate with local, regional and central teams providing insights and best practices to enrich the Ubisoft Communication ecosystem.
In this role, you will :
• Possess a growing understanding of the UK media landscape, with a view to drive innovation and engagement within the local communications approach.
• Be ready to develop and maintain Ubisoft's relationships with key local press, and leverage these to identify opportunities to showcase key products
• Develop an understanding of efficiency across communications plans and illustrate ROI for all campaign elements, through clearly identified measurement criteria, prudent budgetary management, and considered analysis.
• Develop close working relationships with the central communications team, to ensure clear communication and alignment, and act as the local point of contact for execution of central PR plans for selected Ubisoft games
• Support impactful events, trips and exhibitions – virtually and in-person – that work for press outlets and deliver stand-out results, including press trips to Ubisoft's global network of development studios, and external events and consumer shows.
• Organise delivery of all press materials and messaging across allocated products, including media alerts, press kits, and other collateral.
• Reporting of performance and results/analysis to central Global Publishing teams
• Keep abreast of external best practices and trends to recommend solutions and tools that support the communications network.
Your main starting KPIs will be the following :
• Global Financial Year objectives as set out by the business, as well as personal objectives to be defined in collaboration with your manager
• Reporting and Analysis with a focus on Metrics that include Sentiment, Key-messaging and Engagement (Share of Voice, etc.)
• Events ROI (Preview coverage, positive engagement, etc.)
• Relationship Management (including identifying new media contacts and outlets)
Qualifications
• Be a positive team player and contributor.
• Possess good coordination capabilities, collaboration skills and be open to feedback
• 1-2 years' experience in PR/Communications, ideally including experience within the videogames or entertainment sectors.
• A track record of executing PR plans and strategies.
• Demonstrate a level of strategic thought in planning, as well as the ability to execute creative tactics.
• Demonstrate the ability to foster relationships with press, and be familiar with the latest trends within the media landscape, including a solid awareness of developing trends within social media news avenues
• Strong written, verbal, analytical, presentation and interpersonal skills, and an eye for detail.
• Fluent in English, written and spoken
• Capacity to represent Ubisoft with external partners
• A good knowledge of the UK media

Jobcode: Reference SBJ-4k5ww1-216-73-216-123-42 in your application.