Brand Director Anno

Job Description

Brand Director [Anno] (f/m/d)

About Ubisoft Mainz

The teams at Ubisoft Mainz are engineering some of Ubisoft's biggest blockbusters. Operating from a historic city in the heart of Germany, the studio develops games pushing the limits of the genre like the acclaimed Anno 1800 and lends decades of expertise to AAA co-development projects like Tom Clancy's Rainbow Six Siege and the upcoming Beyond Good And Evil 2. More information at mainz.ubisoft.com.

Job Description

Anno is a critically acclaimed and award-winning franchise, offering a rich city-building experience and providing players ample opportunity to create huge metropolises, plan efficient logistics networks, explore and settle new lands and dominate their opponents by diplomacy, trade or warfare.

As Brand Director on the Anno team, you will define the overall brand strategy, including brand extension, brand positioning, and global marketing campaigns, leading cross-functional teams in their execution of those plans for all games under the ANNO brand.

Taking charge of a brand with almost 25 years of history, you bring your passion and experience in strategic brand management to further elevate its reach, its potential, and its impact.

Within our production studio, you will work closely with the Creative leadership team, Executive Producer, and Community Developer, to shape the strategic vision of the brand. In coordination with the global marketing teams, you develop and facilitate the implementation of the marketing strategy for all games under the brand, throughout their life cycle (from conception to live), while ensuring that they meet player expectations.

What you will do:
• Define a strategic long-term plan for the Anno brand over a multi-year time frame
• Identify key-success opportunities for the brand
• Use marketing insights to inform and elevate the creative team's vision
• Supervise the marketing strategy of each game and side-product under this brand
• Inform and inspire the creation of new game concepts, from defining a target audience to supporting the high-level game experience ​​​​​​​

Qualifications

What you bring:

You have a minimum of 8 years of experience in operational marketing and strategic brand management, working with production teams ideally in the AAA video game, or entertainment industry.
• Extensive experience in developing, defining, and shaping a brand's identity
• Extensive experience within the marketing ecosystem with the knowledge, motivation, and drive to quickly understand new markets and adjust to changes in their dynamics and completive landscape
• Demonstrated ability to establish and communicate a clear vision in a way that elevates, inspires, and motivates strategic partners and cross-functional teams in their execution of this vision
• Strong ability to take ownership and responsibility for projects, to anticipate problems, manage resources, and drive things forward
• You are an empathetic people manager with an ambitious but down to earth attitude, while striving for excellence
• Passion for videogames and familiarity with different video game media
• Excellent written and verbal communication skills in English

What to send our way:
• Your CV, highlighting your education, experience, and skills
• A cover letter including your earliest starting date, expected salary and why you would like to join us

Jobcode: Reference SBJ-rjpw6e-3-128-199-162-42 in your application.