New York, NY
As Programmatic Manager, you will be a key driving force behind the execution of WarnerMedia's private marketplace (PMP) business. This includes working with sales on education and enablement, advertiser onboarding, delivery management, campaign optimization & reporting. You will also define and implement standards for PMP workflow, including documentation and training for sales & operational teams.
On a day-to-day basis, you will work closely with sales, product, ad operations, analytics & yield teams, as well as with external partners.
Your success will be measured by how you collect and translate marketplace needs and develop learnings from those insights into sales strategies & productized offerings that generate revenue.
You'll also play a lead role in the pricing, packaging and rollout of PMP offerings.
Manage revenue growth and execution workflow for WarnerMedia's PMP business.
Develop & document knowledge of third-party platform capabilities and how they should be applied to drive value in WarnerMedia's private marketplace.
High product knowledge & sales strategy surrounding header bidding, audience management, and video distribution channels.
Oversee campaign launches and optimization of private marketplace deals, including setup, troubleshooting, and delivery.
Collaborate with sales and yield teams to determine optimal price floors and innovative optimization tactics to grow overall health of private market.
Daily monitoring and reporting of sell-through & buyer trends of the private marketplace.
Proactively identify opportunities for sales process improvements - these may be related to optimizations in execution workflow, enhanced reporting & revenue optimization.
Identify new product opportunities to drive unique value to the private marketplace; involvement in pricing, packaging, positioning & rollout with the sales team.
Maintain expertise in continuously evolving programmatic space and to help educate other groups within WarnerMedia (sales, integrated marketing, product, operations, etc.)
Jobcode: Reference SBJ-r11j2x-3-235-175-15-42 in your application.