Digital Media Specialist
Live Nation
Beverly Hills, CA
Job Summary:
JOB DESCRIPTION – VP of Insights and Analytics
Location: Beverly Hills, CA
Division: Ticketmaster US
Who we are
We're fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We're not just a ticketing and technology platform, we're the dedicated team members who work to enrich lives one amazing experience at a time. And we think that's pretty amazing. If you're passionate about the magic of live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Why you should work with us
Our biggest investment is in our people. We intentionally strive to cultivate, create and celebrate a culture of belonging where our employees feel respected and empowered. That is why we're committed to increasing the diversity of our workforce by fostering a truly inclusive community.
We offer comprehensive health benefits, 401k matching and student loan assistance, plus career-boosting opportunities like tuition reimbursement and targeted development sessions to help all eligible employees thrive. At Ticketmaster, expect the fast-paced excitement of a startup with the rock-solid support from an industry leader – with plenty of ticket perks on the side.
See what it's like working at Ticketmaster
The Role
What does a VP of Insights and Analytics at Ticketmaster do? This critical leadership role manages analytics, research, testing and optimization efforts at one of the world's top ecommerce sites, bringing forward actionable insights to enable data-driven decision-making across Ticketmaster. You will be leading a world-class analytics team that leverages a vast amount of first-party data to drive critical operational and strategic decisions across all aspects of our business.
You must love working closely with senior leadership to identify opportunities that accelerate business transformation. Additionally, you must enjoy developing, creating, and leading a team of analysts to support internal stakeholders and external partners. Finally, you must possess the rare ability to not only deeply understand data, but also to socialize those insights and takeaways efficiently and accessibly. Opportunity hunter. Impactful storyteller.
What the job entails:
• Manage, train, and inspire Analytics, Research, and Testing teams to drive business and customer outcomes around the end-to-end fan journey
• Drive a deeper understanding of our fans, clients, and business and serve as a trusted partner that provides data-driven insights to inform strategy and aid in decision making
• Partner with key stakeholders (including product, marketing, finance, customer service, and engineering) to meet analytical needs and continuously improve our insight-creation capabilities
• Identify and champion new analytics and research opportunities that improve the quality and effectiveness of reporting and insights throughout the organization
• Establish processes that promote the dissemination, usage and adoption of analytics and research insights across the organization
• Create an analytics-driven business culture that enables the team to work cross-functionally on key business initiatives and strategies
• Leverage advanced analytics toolset to not only identify opportunities across our ecommerce sites and apps, but also unpack drivers and develop hypotheses to inform action planning with partners
• Act as centralized source of truth for non-financial performance metrics by certifying and democratizing data sources, including web, marketing, and sales data
• Train business users of various skill sets to enable 'self-service' analytics; advocate for data-driven decision and frameworks via empowerment of data usage across the business
• Partner with Data Services to develop standards and processes around data governance, quality and accessibility to address the self-service needs of business users
• Assess competitive positioning and Ticketmaster's relative performance to identify growth opportunities
• Turn business issues into the right research questions; pursue and guide the best research approach including qualitative and quantitative insight programs that will create excellent, impactful insights that develop and move strategy forward and empower decision making
• Our job descriptions evolve with our business needs and priorities. In addition to the description above, your role may include additional projects and team support as needed.
What you need to possess:
• Deep experience (10+ years) in data and analytics, testing, insights creation, strategy development, or consultancy. Ecommerce related experience required.
• Experience building, managing, and growing a robust analytics organization with strong functional expertise and influence (ranging from entry to senior level analysts), while fostering a supportive learning environment
• Ability to evangelize the power and value of an analytical and test-driven approach to decision-making, and provide insights that contribute to the strategic goals of the organization
• Demonstrated execution of large-scale research, testing, and analytics from beginning to completion, including expertise in qualitative and quantitative research methodologies (e.g., A/B testing, multivariate testing)
• Experience communicating (both written and verbally) to diverse audiences, specifically delivering compelling presentations and telling the story with action-oriented implications
• Experience working analytics tools, e.g. Google Analytics, DOMO, Tableau, Monetate, Validately and Usabilla and proficiency with Excel, Powerpoint, and SQL
• Experience managing teams of 7 or more
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
CULTURE
We're fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favourite arti
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Jobcode: Reference SBJ-rzzxwn-216-73-216-98-42 in your application.
Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.