Business Analyst, Fan-Based Marketing

Job Description

THE TEAM

The fan experience is constantly evolving. People don't go to concerts just to hear their favorite artists play their favorite songs. They go to fully immerse themselves in a truly unique ''moment in time'' experience; one that will never be repeated again.

At Ticketmaster and Live Nation, we are charged with helping create that experience, making it memorable to each and every fan in its own unique way. We do this, first and foremost, by making every effort to understand our fans. Because once we understand our fans, we can personalize their experiences.

As the Fan-Based Marketing team, it is our mission to enable various marketing teams across Live Nation to deliver targeted messaging based on real-time data signals that delight and reward fans.

THE ROLE

Across the Live Nation and Ticketmaster ecosystems, our fans are coming to expect a better, more personalized experience. We are looking for a strong Business Analyst to help us grow our Fan-Based Marketing capabilities.

This person will be responsible for audience planning and sizing, campaign and audience monitoring, and performance reporting. We are seeking candidates who are proactive self-starters and have a proven track record of data and business analysis in online or ecommerce businesses with experience in testing and optimization.

The ideal candidate will be an accomplished professional who possesses the passion, experience, skills and abilities to help support our expanding marketing reach.

WHAT THIS ROLE WILL DO
• Create and maintain live analytics reports and dashboards to provide insight into the performance of campaigns to stakeholders
• Conduct in-depth marketing analysis efforts to provide insight into new business opportunities; present communicate findings and make recommendations to stakeholders
• Support data-related problem-solving and product development efforts by the Fan-Based Marketing team
• Be an expert in customer data, helping to identify and fill data gaps, using internal resources and outside vendors
• Model and size audiences relevant to support campaign objectives
• Collaborate with division Business Analysts, Data Services and other functional teams as needed to understand the impact of analysis across multiple areas of the business

WHAT THIS PERSON WILL BRING
• 2+ years of experience in marketing analytics, data analysis, or related field
• Proficiency in SQL, including joins, aggregation, and nested queries
• Strong statistical knowledge, with experience in hypothesis testing, regression analysis, and A/B testing methodologies
• Experience with data visualization and presentation of analysis and findings
• Exceptional quantitative, analytical and problem-solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders
• Experience working with digital marketing and customer data
• Proficiency with Python or R for data analysis
• Experience with business intelligence tools such as Tableau, Power BI, or Domo preferred
• Experience with marketing automation tools and customer data platforms preferred
• MS Excel proficiency, including lookups, pivot tables, and complex formulas
• Detail oriented with strong time management and organizational skills
• Proactive and intellectually curious
• Demonstrated ability to learn new skills and familiarize oneself with new software and technologies
• Strong comm unication skills including the ability to communicate findings to a wide audience

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.

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The expected compensation for this position is:
$96,000.00 USD - $120,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Jobcode: Reference SBJ-eox942-18-97-14-88-42 in your application.