Senior CRM Executive

Job Description

Location: London, UK

Division: Ticketmaster UK,

Line Manager: Senior CRM Manager

Contract Terms: Permanent, 40 hours per week

THE JOB

The CRM Executive will play an integral part in ensuring we are building strong relationships with our customers. Assisting the Senior CRM Manager with the development and delivery of our marketing campaigns for Ticketmaster UK & Ireland and Arts, Theatre, Family, Sport, Premium, Music and Touring clients through communication mediums such as email, SMS and push notifications.

WHAT YOU WILL BE DOING
• Work closely with the Senior CRM Manager to execute the CRM strategy across Email, SMS and push.
• Work across all genres including Arts, Attractions, Comedy, Events, Festivals, Music, Premium, Sport and Theatre and venues.
• Defining customer segments to send targeted campaigns to the Ticketmaster customer database.
• Manage day to day execution of UK B2C marketing campaigns to existing customers, including acquisition, retention and working to a schedule.
• Delivering weekly and monthly reports on campaign performance
• Maintain and update Ticketmaster's marketing activity database.
• Assist with creating and delivering CRM best practice guidance.
• Implement testing strategies to optimise campaign engagement and drive frequency to purchase.
• Follow and monitor competitor activity.
• Undertake any other relevant duties which fall under the general scope of the marketing role as directed by the CRM Manager and VP Marketing.
• Handling and delivering confidential customer data following GDPR and other customer data compliances.
• Improving the visibility of resale events within newsletters and customer communications
• Developing customer communications and audience segmentation focusing on the VIP offering
• Developing automated communications with client custom content

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
• Graduate calibre.
• Knowledge of Customer Relationship Management techniques and implementation tools.
• Ability to use Microsoft Office software packages to a competent standard.
• Basic knowledge of HTML would be a bonus.
• Knowledge of consumer analysis tools such as Google Analytics.

YOU (BEHAVIOURAL SKILLS)
• Excellent communication (written and verbal) and interpersonal skills
• Proactive and highly organised, with the ability to effectively multi task.
• Customer-centric & data-driven.
• Proven problem-solving capability to develop opportunities.
• Experience working in a fast-paced environment.
• Attention to detail.
• A passion for live entertainment.

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
OUR WORK IS GUIDED BY OUR VALUES:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

CULTURE

We're fans who help other fans, everywhere, get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favourite artists, teams, and shows, and we continue to shape innovation every day. We're not just selling tickets (though we do that better than anyone else), we're enriching lives one incredible experience at a time. And we think that's pretty amazing. If you're passionate about the magic of live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

We have a 'Fan First' mindset, placing customers at the heart of everything we do. Whether working behind the scenes or engaging directly with the 'Fan' you will be part of a culture that supports and enriches the fan experience. Your work, our passion… delivering world class experiences – Fan First.

#TM
#LI-CG1

Jobcode: Reference SBJ-gp2019-18-118-144-97-42 in your application.