Associate CRM Manager

Job Description

Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

THE ROLE

Live Nation is looking for an Associate CRM Manager to manage the operations and execution of Ticketmaster's multi-channel CRM campaigns, including email and push. We are seeking someone who is proactive, super-organized, has exceptional attention to detail, strong communication skills, data curious and thrives in a fast-paced environment. Key responsibilities include overseeing the execution of daily email and push campaigns, analyzing results and reporting key insights to stakeholders, and being the main point of contact for our client facing stakeholders.

WHAT THIS ROLE WILL DO
• Oversee the end-to-end execution of daily email and push marketing campaigns for Ticketmaster, including audience segmentation, audience builds, A/B testing, quality assurance and deployment in Salesforce Marketing Cloud (SFMC)
• Support the CRM Manager with audience segmentation, A/B testing, deployment and analysis of manual campaigns
• Work closely with other marketing channels and creative team to manage campaigns and creative assets to implement omni-channel experiences
• Collaborate with product and development teams to troubleshoot issues and find feasible solutions for unique issues and stakeholder requests
• Communicate information to stakeholders about CRM owned campaigns
• Keeping up with documentation of CRM owned campaigns
• Become the subject matter expert on our CRM execution and reporting platforms (Salesforce, SFMC, DOMO, Google Analytics)

WHAT THIS PERSON WILL BRING
• Bachelor's Degree in Marketing, Communications or other relevant fields
• 2+ Years Digital Marketing Experience
• Previous experience with Salesforce Marketing Cloud or other ESP knowledge preferred
• Working knowledge of Microsoft Office programs, particularly MS Excel (e.g. pivot tables, vlookups)
• Detail oriented with strong organizational, project management and analytical skills
• Strong interpersonal skills and can collaborate effectively with relevant stakeholders and people at all levels
• Have a can-do attitude and willingness to jump in and assist team members and managers where needed

Bonus Experience:
• Working knowledge of HTML programming and HTML editors
• Experience with Google Analytics
• Knowledge and experience with SMS campaigns
• Passion for live events

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

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Jobcode: Reference SBJ-rjw0je-3-133-86-172-42 in your application.