Digital Special Projects Producer

Job Description

13News Now/WVEC, Tegna's ABC affiliate in Norfolk, Virginia, is searching for a Digital Special Projects Producer who will lead the charge in helping our newsroom innovate and grow on existing and emerging digital platforms, in particular our OTT streaming app, 13NewsNow+, and YouTube. This is a special skills position on our Digital Team, reporting to our Digital Director.

The person in this role will be the OTT and YouTube specialist for our station, as well as a champion of boosting and experimenting with our overall on- and off-platform video content. They will partner with the digital director on content strategy, programming, optimization standards, innovation and ultimately audience growth on those platforms. They will also be expected to create, aggregate and pitch content for those platforms on a daily basis.

A successful Digital Special Projects Producer will stay informed on the latest news and trends around digital platforms, audiences and content consumption, and keep the digital director and newsroom leadership informed while pitching ideas on how the station's content creators can experiment and innovate to make sure our journalism is reaching digital audiences where they are.

The person in this role will also coordinate and manage a variety of digital projects, be our team's expert on special digital tools, and help coach other producers in special digital skills and expertise. They will also be expected to work alongside other digital producers, pitching in on the daily workload of content creation, packaging and distribution.

Qualified candidates should have solid news judgment and advanced writing, editing and content packaging experience for a variety of digital platforms. They should also have moderate to advanced video-editing and photo-editing experience, a working knowledge of the latest SEO and social media best practices and a track record of learning, experimenting with and reaching new audiences with emerging digital tools and platforms.

Responsibilities:
• Researches strategies and best practices for local news content – particularly video – on streaming, social media and other digital platforms, such as OTT, YouTube, Tik Tok, Instagram, Facebook and Twitter
• Informs digital director of digital content trends, pitches content ideas, and creates content for those platforms both individually and in collaboration with others in the newsroom
• Takes initiative in creating video content around key digital audience drivers, like breaking and trending news, weather, sports, and politics
• Monitors trends and analytics to inform editorial decisions and identify content opportunities
• Creates regular metrics reports to show content performance and audience growth on 13NewsNow+, YouTube and around our other on and off-platform video content
• Takes a lead role in creating and managing comprehensive digital plans for special coverage, like elections, TSRs, investigations and news specials, while coaching other producers in advanced digital storytelling work
• Is responsible for the upkeep of our special digital tools and training others in their use
• Continually builds their own expertise in various areas of digital audience work to support their other job responsibilities, like photo, graphics and video editing, SEO strategies for video content, interpreting audience analytics, etc.
• Creates, packages and publishes digital content, clips videos, posts on social media, sends push alerts and email newsletters, programs content across all digital platforms, and all other reporting and content packaging and distribution efforts required of digital content producers
• Helps guide reporters, photojournalists and other content creators on the production of their content for digital audiences
• Other duties as assigned

Job Requirements:

Requirements:
• BA/BS in journalism, communications or related field
• 3 to 5 years of experience in digital content production in fast-paced news environments
• Strong news and editorial judgment, and understands the tenets of professional journalism
• Strong understanding of digital and social media analytics
• Strong knowledge of AP style and copy editing
• Experienced team player with excellent communication skills
• Organizational skills and the ability to work under constant time pressure and meet deadlines
• Ability to calmly handle live, breaking news situations and changing events
• Experience using content management systems, photo/video editing software, and social media
• Moderate to advanced image/video editing skills, and experience creating graphics and videos for social media and other digital platforms
• Skilled in writing/producing engaging, audience-driven content
• A working knowledge of the latest social media strategy on Instagram, Twitter and Facebook
• Is well-versed in SEO best practices, particularly for video content

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 US markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

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Jobcode: Reference SBJ-gk52pp-18-191-157-186-42 in your application.