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Full Time Job

Digital Account Manager

Tegna

San Diego, CA 10-18-2022
 
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
We are seeking a Digital Account Manager to work with our sales team in San Diego. The Digital Account Manager works closely with the sales staff to monitor campaign performance across our digital solutions to ensure customer results. Own account post-sale by taking lead on process and carrying out the campaign strategy (TV, OTT, Digital, Tegna Marketing Solutions). Tracking of audience delivery and campaign performance.

Responsibilities:
• Serve as post sales lead for digital support
• Ensure proper entry and billing of all digital campaigns
• Regular tracking of client campaign delivery across TEGNA's digital products consisting of OTT/CTV, video, and display.
• Dive into TEGNA Attribution and support/manage as needed for client campaigns.
• Prepare monthly reporting for all digital campaigns
• Work with Digital Client Services teams across multiple product lines to ensure campaign pacing and delivery
• Attend sales meetings and training to obtain sales, product and process information and keep abreast of company products and services

Job Requirements:

Requirements:
• Minimum 2 years' experience in digital advertising, communications, or marketing is encouraged
• Experience with pixel implementation and working with 3rd party ad tags
• Hands on experience with digital media platforms including but not limited to Google Ads, Google Analytics, Meta for Business (Facebook), & DoubleClick for Publishers
• Proficiency with MS Office Suite (Excel, Word, PPT, etc.)
• Able to make decisions and solve problems independently
• Comfortable working collaboratively as part of a team.
• Ability to handle multiple tasks and projects effectively to meet deadlines
• Analytical and data driven thinking to identify potential areas of concern
• Attention to detail is imperative
• Able to adapt quickly to change
• Strong written and verbal communication skills
• Strong organization and time management skills

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 US markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

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Jobcode: Reference SBJ-r005j1-3-145-131-238-42 in your application.

Company Profile
Tegna

TEGNA Inc. is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.