Sales Marketing Manager, NBC & Connecticut

Job Description

Responsibilities
The Marketing Manager will be responsible for leading the development of sales marketing strategy and cutting-edge multiplatform marketing solutions that drive advertising revenue for NBC and Telemundo Connecticut, as well as the NBC Local Stations.
• Work closely with product development, editorial and sales to proactively assess demand and opportunity for new products and enhancements
• Engage in direct client/agency consultation in partnership with Sales to convey benefits, discover client needs and explore business options to generate revenue and grow account
• Understand the needs of a broad set of marketers and develop scalable solutions to meet those needs
• Find solutions-based ways to grow advertising revenue by collaborating with numerous internal constituents and external parties to develop appealing and profitable proposals for advertising clients
• Drive customized and scalable creative advertising solutions by leveraging and integrating multiple assets and marketing platforms
• Own the end-to-end pitch development for complex and strategic proposals
• Collaborate with Sales to devise client meeting strategy, anticipate and resolve client objections, and rehearse pitches as needed
• Act as liaison between sales and lifestyle program, CT Live to coordinate and integrate revenue through client integrations
• Manage sales commercial production calendar and workload in conjunction with Creative Services Director
• Ensure customer satisfaction in pre- and post-sales service. Monitor the execution of campaigns to ensure communication between sales production and client is easy and effective to ensure renewal.
• Develop customized marketing materials for new sales opportunities
• Gather competitive research & advertiser media spending
• Work with sellers to obtain media proposals

Qualifications/Requirements
Basic Qualifications:
• Bachelor's Degree or equivalent work experience
• Minimum 3 years sales or marketing experience

Eligibility Requirements:
Eligibility Requirements:
• Must be able to work flexible hours including weekends and evenings.
• Must have the ability to work any of a 24 x 7 shift
• Must be willing to work at the station in Hartford, CT
• Must have unrestricted work authorization to work in the United States.
• Must be 18 years or older.
• Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program

Desired Characteristics
• Minimum 3 years marketing or agency experience
• Minimum 3 years working in the television or entertainment space
• Experience in commercial and event production a plus
• Must be proficient in PowerPoint, Word, Excel and Photoshop
• Exceptional communication skills
• Creative and strategic thinker
• Demonstrated leadership and internal negotiation skills
• Extremely strong writing and deck creation skills
• Proven ability to translate marketers' needs into tangible business objectives and revenue producing solutions
• Exceptional multi-tasker that thrives in deadline-driven environment
• Ability to interact with and understand technical subjects/emerging technologies and their relevance to the marketplace
• Familiarity with broadcast/digital research, advertising/media, production, promotions, sweepstakes construction/fulfillment

Jobcode: Reference SBJ-rbp21x-3-145-151-141-42 in your application.