Full Time Job

Senior Manager - Yield


Phoenix, AZ 08-21-2023
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Premion, a leading ''Over-the-Top'' advertising and media business seeks a talented and dedicated Senior Manager - Yield.

The Team

This position is part of a larger Yield Management Team that is responsible for risk mitigation and campaign stewardship, maximizing revenue while managing publisher relations delivery and maintaining margin profits. Our Yield Management team is tasked with inventory control and strategic ad placements. The team is primarily located within New York, NY and Phoenix, AZ.

Responsibilities: The Position
• This position reports directly to the Director of Yield Management.
• This position is to work alongside the Director of Yield Management to ensure that delivery across all sales channels is executed smoothly according to clients', stations', and executives' expectations.
• This position is responsible for devising yield management strategies based on data provided by internal and other interdepartmental team members.

The Senior Manager – Yield will lead a team of yield analysts and will be responsible for
• review workload volumes
• evolve the training program for existing and new yield team members within order setup and campaign management
• host weekly team meetings where case studies and important updates are announced
• Regularly monitor performance on profitability, partner delivery strategy, cost, and margin profit analysis, sell-through of inventory snapshots, delivery and revenue at risk, client KPI reporting and tracking goals, and change strategy as needed.
• Candidate must be strong in conflict resolution, strategy, problem-solving, and communication across various internal stakeholders at different levels.
• This position is responsible for regularly meeting with various internal stakeholders across, Client Services, Ad Operations, Finance, Planning, Business Development, and Product Engineering. to ensure workflow processes are evolving as Premion is constantly changing to better position itself within the marketplace.
• You must specifically work alongside the Data Engineering Team to ensure that enhancements to current toolsets are constantly built that innovate processes and cut down on turnaround time for delivery to internal stakeholders.

Premion is a high-growth division of TEGNA.

Location Preference for candidates located within Phoenix, AZ, or New York, NY. The position is required to be able to commute into the office on a hybrid schedule. The hybrid schedule is subject to change as company policies are updated.

• You are a leader at your core. You care about your direct reports. You want to build up your team's skillset and see them continue to grow within Premion.
• You are comfortable in making decisions and key strategic moves as a pivotal team leader on the yield management team.
• You thrive during high-stress situations and do not shy away from the high volume of tasks that need to be turned around. Delegation and correct guidance for your team is crucial.
• You can articulate your decision-making to Premion management and executive members
• You know how to custom tailor communications to different internal teams to ensure there is the least amount of miscommunications between departments that would delay projects.
• Your career trajectory is really to be within digital operations long term.
• You have excellent teamwork and interpersonal skills. Trustworthy and dependable
• You are an expert in analyzing data presented in Excel and can also team your direct reports with new tricks to cut down on their turnaround time on analytical projects.
• Prior knowledge of the media industry within revenue/ad operations (3+ years a plus)
• You have a constant positive approach to challenges and lead your team with positivity.
• You enjoy being strategic and problem-solving.
• You can leverage quantitative thinking.
• You have excellent attention to detail. Able to set high standards and hold yourself and your team accountable.

Job Requirements:

• Strong communication (verbal and written) skills.
• Target of 3 year+ with analytics or adops teams
• Experience with FreeWheel or similar ad-serving solution a strong plus.
• Experience with Programmatic (a plus)
• Experience with Double Verify (a plus)
• Excellent verbal, written, and MS Office (Word, Excel, PowerPoint) skills
• Excellent attention to detail
• Able to set high standards and hold yourself accountable
• Bachelor's Degree
• Master's Degree a plus


Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers' access to premium long-form episodic content through one streamlined solution
Premion is a new division of TEGNA Media
Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers
Premion has rolled out nationwide with the ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA's sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.


(NYSE: TGNA) is an innovative media company that serves the greater good of our communities
Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions
With 63 television stations in 51 U.S
markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide
TEGNA also owns leading multicast networks True Crime Network and Quest
TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service
For more information, visit

Jobcode: Reference SBJ-g6j4e0-44-197-111-121-42 in your application.

Company Profile

TEGNA Inc. is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.