Head Of Political Ad Sales

Job Description

PREMION, a 10x award-winning CTV/ OTT streaming TV advertising solution, is seeking an experienced Head of Political Ad Sales. This is an opportunity to expand strategy and reach revenue goals through PREMION in the Political market. Ad supported streaming will experience an historic 2024 election cycle and PREMION POLITICAL is poised to capture monumental growth.

The right person for this role has strong advertising experience and is a self-starter who thrives in a dynamic, fast-paced, collaborative environment. If you seek an opportunity to make a significant impact and take on new challenges, this could be the right fit for you. This full-time role provides a unique leadership opportunity to thrive in a cutting-edge environment at the heart of the AdTech industry.

Responsibilities:

What You'll Do
• Take over overall go-to-market strategy and execution plan for the political sector in 2024 with the opportunity to capture dollars as early in the year as possible.
• Continue to define PREMION's resource strategy for Political
• Manage and develop relationships with all key senior level and day-to-day decision makers at the national political agencies; including but to limited to National Media, Target Media, and GMMB, PAC's, candidate groups, etc.
o  Manage and lead pitches to drive agency-wide deals, pricing, and client development.
o  Execute on RFP responses and new business proposals.
• Manage and work with our third-party sales team/consultancy to maximize results
• Execute with pre-sales, sales operations, marketing, account management teams and sales channel partner teams
• Also, partner with product and technology teams to ensure targeting, identify data enrichment opportunities and define reporting and insights requirements.
• Collaborate with the Premion team of requirements, opportunities, and challenges from political agencies that will enable Premion to maximize revenue and make necessary adjustments to products and processes.
• Network at key political events to develop relationships and keep Premion top-of-mind as the leading local, streaming, premium solution.
• Communicate at a high level with the Premion team and TEGNA senior sales leadership.
• Manage current Manager, Political Advertising
• Reach/exceed established revenue goals

Job Requirements:

Requirements:

What You Have
• Experienced advertising leader with deep and existing contacts with key political agencies based in DC, NY
• Experience in streaming, local, broadcast TV or other digital video.
• Leader with an entrepreneurial mindset.
• Dynamic presenter, who hits the ground running and closes business.
• Able to effectively solve problems and identify solutions and opportunities.
• Able to work alongside and influence key Premion team members and groups

Work Environment: Office

Physical Demands: Light work

Travel: Occasionally: 10-25%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Light work: Involves sitting most of the time, walking, lifting, bending, standing, etc.

Compensation Range: $200,000-$250,000.

About PREMION

Premion, a division of TEGNA, is a first-in-market advertising services platform that offers local and regional advertisers access to premium long-form episodic content through one streamlined solution. Premion is a new division of TEGNA. Premion aggregates advertising inventory from more than 80 OTT inventory sources providing a one-stop-shop for regional and local advertisers. Premion has rolled out nationwide with ability to deliver campaigns in single and multiple DMAs, leveraging TEGNA's sales force of more than 700 across the country, connecting its more than 14,000 local and regional advertising clients.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 US markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

www.TEGNA.com
.

Jobcode: Reference SBJ-re9181-216-73-216-177-42 in your application.