PR Assistant, Talent & Entertainment

Job Description

Sunshine Sachs Morgan & Lylis is a leading global communications agency built to navigate the complexities of a hyper-connected world. We represent the icons and innovators shaping culture-from global heritage corporations and high-growth tech startups to the non-profits, creative legends, and visionary founders who define the global discourse.
Our expertise spans the full cultural spectrum. We operate at the intersection of entertainment, social impact, corporate reputation, and consumer lifestyle, executing seamlessly across traditional media, social-first outlets, brand partnerships, and influencer ecosystems. Whether we are navigating complex crisis management, elevating advocacy campaigns, or launching global consumer brands, we are storytellers at our core.
You may notice our digital presence is purposefully understated. While our clients are global household names, we believe the best work happens with the spotlight stays firmly on those we represent. We fly under the radar by design - preferring to let our campaigns, and our results, speak for themselves.
If you're driven, intentional, and ready to do good, we're ready for you!
Sunshine Sachs Morgan & Lylis is looking for a curious, high-energy PR Assistant to join our Los Angeles team. This role is the essential foundation of our Talent and Entertainment practice. We are seeking a highly motivated individual who is ready to learn the art of personal representation-from the mechanics of a red carpet to the nuances of building a talent's public narrative.
You are someone who lives and breathes pop culture, but you also understand that behind every moment is a mountain of coordination and total confidentiality. We teach our Assistants the skills they need to become the next generation of publicists; in return, we expect you to bring an entrepreneurial spirit, emotional maturity, and a commitment to excellence from Day 1.
The Role:
• Entertainment Industry Immersion: Exhibit a relentless interest in soaking up the ''ins and outs'' of personal representation, media relations, and integrated storytelling for talent.
• Media Infrastructure: Own the lists. You will be responsible for creating and maintaining the meticulous media databases that are critical to our team's pitching success.
• Cultural Intelligence: Act as the team's radar. Monitor news cycles and social media to flag pop culture moments, competitor updates, and breaking entertainment news for our clients.
• Administrative Foundation: Support the health of 4–6 accounts by managing the backend essentials: developing agendas, meeting recaps, activity reports, and budget trackers.
• Logistical & Talent Support: Provide essential support for client meetings and events. This includes scheduling, managing RSVPs, and occasionally providing on-site staffing support for red carpets and press moments.
• Professional Ambassadorship: As a key point of contact for guests and vendors, you will greet visitors and manage light office duties (such as preparing conference rooms or the rooftop for meetings) with a professional, courteous, and inclusive demeanor.
• The Relationship Standard: You recognize that we are a people business. You lead by example in how you treat your co-workers, clients, and the media-prioritizing trust and discretion above all else.
Who You Are:
• The Emerging Professional: You have roughly 1 year of experience in the entertainment or PR industry. You are ready to exhibit the behaviors of a successful communications pro.
• Emotional EQ: You demonstrate a high level of emotional maturity. You can read the room, maintain a calm demeanor around high-profile talent, and communicate effectively with senior staff under pressure.
• A Strong Writer: You are fast, persuasive, and detail-oriented. You can take complex notes and turn them into a concise, clear recap or draft pitch.
• Exceptionally Organized: You have an eagle eye for detail and can manage multiple tasks simultaneously without letting the small things slip.
• An Integrated Thinker: You are eager to collaborate across our agency groups-from social and creative to brand integration-to help tell a client's 360-degree story.
• Driven to Over-Deliver: You take genuine pride in your work and are willing to work select evenings and weekends when the project requires extra support.
$40,000 - $40,000 a year
This role is a nonexempt role and eligible for over time.

There's more!
From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Industry series where industry thought leaders provide valuable insider info on how to work with them and their colleagues.

Jobcode: Reference SBJ-6kz1y0-216-73-216-89-42 in your application.