Sr. Product Manager, Direct To Consumer Apps and Experiences

Job Description

Summary of Position

We are seeking a data-driven, detail-oriented product manager with proven digital/mobile experience to drive our direct to consumer product development roadmap. You will be responsible for building and executing against a technology roadmap that maximizes the efficiency of our A/B testing, new feature development and marketing channel strategies that drive traffic to- and awareness of- our cross platform experiences.

This person will work closely with our marketing, product, and engineering teams to execute against our A/B testing framework, both internal and with vendors, oversee the day to day development of our feature releases and support data-driven experiments from ideation to implementation. In this role, you will be charged with gathering business requirements, defining product requirements and user stories, working with engineering teams to design solutions and implement the stories, and approving completed work as part of User Acceptance Testing. The role requires a passion for results, a commitment to prioritization, and an attitude that anything is possible even under the constraints of ambiguity.

This is an exciting opportunity for the right entrepreneurial and analytical candidate, who wants to join a fast-paced team and feels at home with synthesizing data insights to make informed product decisions and driving innovation. This will be a cross-functional role where you will have significant responsibility to drive new capabilities across all facets of analytical decision-making. You are a well-rounded top-performer who is comfortably present metrics to leadership, can deftly navigate ambiguity and provide solutions to any identified limitations of our MarTech tools, has excellent communication skills, uses experimentation to create competitive advantage, and has great product instincts.

Responsibilities
• We seek a polished product leader to help construct a relevant and dynamic CX with a particular focus on Android and FireTV (Amazon apps). This effort will push the boundaries of how STARZ raises the bar on the direct-to-consumer app experience and retains customers.

• Develop year-long customer acquisition plans and CX experimentation roadmap to drive lifetime value/revenue and retention

• Work closely with design and 3rd party vendors to identify CX needs through A/B testing and optimization of STARZ' features across mobile and SmartTVs

• Continually assess competitive offerings to ensure product differentiation and competitiveness

• Develop Quarterly and Annual Business reviews on the health of our KPIs and goals

• Serve as an internal advocate for customer needs; ensure broad awareness of, and empathy for, customer pain points

• Oversee the flow of data between Marketing Technology tools and work with engineering, BI, and analytics to ensure consistency and accuracy of events/attributes match intended marketing goals

Experience & Skills
• 5 -7 years of experience in a product role working preferably in a digital, mobile, or subscription business within the entertainment, direct to consumer (retail) or streaming media sector

• Strong understanding of marketing technologies and a track record of delivering sophisticated solutions across acquisition & retention marketing functions

• Excel at juggling multiple projects, staying organized and prioritizing deadlines

• Seasoned in managing timelines, delivery, dependencies, communication across teams

• Strong background in overseeing a product roadmap and development for Android

• Extensive experience with A/B testing and multi-variate testing

• Comfortable in a data-driven business environment and able to pivot readily based on real-time data

• Positive, people-oriented, and energetic attitude

• Experience with GDPR, CCPA, and other regulations and how they impact a MarTech stack implementation a bonus

• Experience with GA360, Tableau, Optimizely, Leanplum preferred

About the Company

Business Unit Overview

Starz

With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with US audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-g6kpkn-3-145-111-183-42 in your application.