Sr. Analyst, International Insights

Job Description

Summary of Position

Starz is currently seeking a Senior Analyst of International Insights to join the Insights and Analytics team. She/he will serve as a change agent in the company, guiding the company in our aggressive international expansion efforts.
The candidate will have an extremely versatile skillset, be highly collaborative, and work cross-functionally to help the Insights & Analytics team provide actionable insights to the international team.

Responsibilities

Marketing Analytics
• Provide marketing team with deep and actionable audience, creative, and media insights

• Partner with multi-disciplinary teams and media partners to define and implement campaign measurement of integrated marketing campaigns

• Identify opportunities for campaign optimization to ensure every marketing dollar is spent as efficiently as possible

• Partner with the Senior Manager, International Insights & Analytics on performance marketing design strategies, including the formulation of robust test & learn strategies to drive specific learning agendas

• Conduct audience research to identify key behavioral, demographic and attitudinal traits to inform the development and targeting of future marketing campaigns

• Leverage complex models to assess optimal marketing mixes/Knowledge of marketing mix modelling desirable

Business Intelligence
• Build and design dashboards that enable on-going monitoring of key metrics to assess overall business health

• Use a mix of analytic tools and SQL to access, analyze, and summarize large data sets

• Develop processes and protocols around data monitoring/validation, ingesting, and structuring that facilitates the growth of the international team's analytics agenda

Consumer Insights
• Continually monitor and report high level consumer trends in all current and future territories

• Provide support to the planning, design, and execution of consumer and market research to generate qualitative insights about our subscribers, programming, brand, and industry

Experience & Skills
• College degree and equivalent work experience

• 3+ years in marketing analytics including the measurement and evaluation of off-line and online marketing campaign tactics

• Strong understanding of data structures, query languages, and methodologies for maximizing the value of datasets

• Excellent analytical and modeling skills including advanced proficiency in SQL and Excel

• Excellent data visualization skills with a strong preference towards Tableau

• Strong communications skills, including the abilities to translate complex customer data into meaningful insights and deliver business recommendations to key stakeholders, including senior executives

• Deep understanding of optimization processes (e.g. A/B testing) and experimental design (e.g. identifying the variables, treatment structures, etc.)

• Ability to multitask and work on multiple ongoing projects, with minimal oversight, support, and defined process

• Exceptional attention to detail

• Statistical background including model building experience a significant plus

• Experience in the television industry a significant plus, but not a requirement

• Limited travel to NY

About the Company

Business Unit Overview

Starz
With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.

Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a ''best of global SVOD'' content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.
Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

• 401(k) company matching

• Tuition Reimbursement (up to graduate degree)

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-r02bb8-18-223-21-5-42 in your application.