Specialist, Lifecycle Operations

Job Description

Job Summary:
We're seeking a strategic and data-driven Associate Manager of Lifecycle Marketing to support customer engagement and retention initiatives for Hulu and report to the Senior Manager of Lifecyle Operations. As an Associate Lifecycle Manager at Hulu, you will help manage highly technical marketing projects that efficiently drive business impact and deliver outstanding subscriber experiences. You will also collaborate cross-functionally to execute a variety of marketing campaigns, using data to drive personalization and value for both active and lapsed subscribers. You're the right person for this role if you're a hard-working self-starter with impeccable project management skills and can thrive in a fast-changing environment. The ideal candidate brings exceptional project management skills, utilizes data-driven insights to guide strategy, and has a proven ability to work within tools like Airtable to manage workflows efficiently. This is the perfect role for someone who loves to roll up their sleeves, work in a collaborative team environment, and is passionate about email & push marketing.

Responsibilities:
• Partner within the Lifecycle Marketing teams, agencies, data teams, and external partners to bring high priority marketing initiatives to life
• Plan, schedule, execute, and test email and push notification journeys, including end-to-end QA documentation and performance measurement
• Partner with content teams to identify opportunities for increasing engagement in existing and new journeys
• Hyper-target subscribers with relevant content to ensure a positive experience for users engaging with Hulu's products
• Optimize current email and push programs through continual testing of creative, copy, timing, offers, targeting, and more
• Coordinate work activities with internal and external partners to launch campaigns in a timely and consistent manner
• Find opportunities to improve the effectiveness of email and push marketing programs
Basic Qualifications:
• 3+ years in Lifecycle marketing, or related field
• Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Knowledge of email and push best practices for deliverability and downstream impact
• Superior project management skills and attention to detail with experience in managing Airtable workflows
• Ability to provide strategic recommendations motivated by data
• Ability to independently develop presentations and communicate clearly to marketers, data analysts, data engineers, and product
• Ability to anticipate needs, innovate, and flourish in a fast-paced environment
• A positive attitude, ability to work with a team to drive projects to completion, and penchant for solving problems
• Extensive project launch experience and understanding of QA processes
Preferred Qualifications:
• A minimum of 1 year of experience in streaming, media, or subscription-based businesses
• Experience with corporate audience segmentation tools such as SaS Customer Intelligence

Required Education:
• Bachelor's degree or equivalent work experience
The base salary for this position in Santa Monica, CA is $64,300.00 - $86,200.00 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Entertainment Television:
Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children's & family categories.

This position is with Hulu, LLC, which is part of a business we call Disney Entertainment Television.
Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Jobcode: Reference SBJ-12oxky-216-73-216-170-42 in your application.