Manager, Paid Social

Job Description

Summary of Position

Reporting to the Director of Paid Social, the Manager will be responsible for leading paid social campaigns for brand and series marketing. The ideal candidate is a paid social expert with hands-on experience in social ad auction platforms with knowledge of working with publishers and/or influencers.

Responsibilities
• Plan innovative paid social media programs for brand and series marketing with the digital marketing team to ensure development and execution align with overall campaign objectives.

• Strategize with the Director of Paid Social on planning an integrated campaign that includes paid auction media and direct buy partners

• Partner with publishers on best practices and testing new products features and analytics tools.

• Execute and optimize paid social campaigns across all platforms (Facebook, Instagram, Twitter, Snapchat, TikTok, Pinterest and Reddit) including audience planning, retargeting, sequential messaging, reach and frequency, and A/B tactics

• Recommend creative executions using new and best performing ad products

• Work with the insights and analysis and programmatic teams to measure and attribute campaign success with business KPIs

• Prepare post-campaign analysis for and present to cross-functional teams and directors

• Develop briefs for platform partners and manage RFP process

• Ad hoc reporting

Qualifications & Skills
• 5+ years of paid social advertising experience in an agency (FMP) or brand

• Television/entertainment industry experience preferred

• Strong analytical skills, including a data-driven science approach to problem-solving and ability to synthesize complex data into digestible topline for an executive summary

• Exceptional written and verbal communication skills, including the ability to work collaboratively across departments

• Strong attention to detail to ensure that all campaigns follow brand and company standards

• Proficient in all Microsoft Office applications, Facebook, Twitter and Snap Ads Manager

• Bachelor's Degree in Marketing, Communications, or similar discipline preferred

Nice to Haves
• Interest in social media trends and emerging platforms/tactics

• Aptitude in influencer content marketing

• Experience in RFP and negotiation process with partners

• Experience in other ads managers such as Reddit, TikTok, Pinterest

• In-house agency experience

Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, 11 holidays, and Impact Day

• 401(k) company matching

• Reimbursement – Rideshare Program and Tuition (up to graduate degree)

Compensation

$90,000 - $100,000

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-rbywje-3-135-201-186-42 in your application.