Executive Director, International Media

Job Description

Summary of Position

The Executive Director, International Media is responsible for leading the development of comprehensive media strategies for Lionsgate+ that drive awareness and buzz as well as revenue across DTC, digital and affiliate partners.

Responsibilities
• Work with the International Marketing team to establish an overall media strategy for STARZ originals and LIONSGATE+ acquisition shows for all international markets

• Manage media budgets, including territory allocations and media mix recommendations on a quarterly basis

• Lead strategies for the development of media plans that are disruptive and include creative, first-to-market executions.

• Manage and lead external media agencies to develop plans that build buzz and awareness that deliver

• Work closely with agencies and internal research team at LIONSGATE+ to develop data driven media campaigns against campaign objectives, including tracking budgets, savings, make-goods and credits

• Demonstrate practical knowledge of integrated media channel planning (TV, Audio, Outdoor, Print, Social, and Digital, including direct and programmatic/biddable media) across various international territories

• Partner with other LIONSGATE+ disciplines (PR, promotions, research, programming, affiliate sales) to ensure media strategies that are congruent with overall business objectives

• Ensure all campaigns, marketing efforts, and critical consumer communications are executed effectively and key learnings are quantifiable

• Ensure that all worldwide digital campaign assets are built for international needs that allow for scale and localization for each market

• Create, review, and provide feedback/direction on creative assets for video, digital and out of home media

• Assist with the development of an annual budget and monitor this in conjunction with the Finance and Accounting Department

• Consult on show briefs and go-to-market decks outlining international content strategies

• Work with international analytics lead to establish KPIs and develop a reporting format/cadence to ensure optimization across wholesale and retail partners

• Lead paid media campaign strategy with our wholesale partners (Amazon, Apple, Bell Media, etc…). This includes consulting on budgets, creative and title allocations

Qualifications & Skills
• Minimum of 10+ years of solid experience in the field of media (agency and/or client side)

• Minimum of 3+ years supervisory experience

• Bachelor's degree in Communications, Marketing or equivalent field required

• An experienced, highly strategic marketer who has relevant industry experience within television, entertainment, Cable/Satellite

• Extensive knowledge of digital creative, international campaigns and digital marketing best practices

• Experience within the Entertainment/Tune-In vertical

• Strong digital experience with a deep understanding of how to use data and insights to inform the media planning process

• Thorough knowledge and expertise in different types of media including international media experiences

• Strong negotiator and have proven track record in managing the financial and contractual flow of multi-million dollar media campaigns

• Must be competitive-minded and strive to generate winning strategies and contribute to the success of LIONSGATE+

• Possess a high level of strategy skill sets as well as have proven experience in building and managing multi-tactical media plans across multiple international territories

• Ability to exhibit strong and extensive knowledge of all types of media and related stewardship to ensure media investments are both cost-efficient and target-effective

• Must be able to work collaboratively with other members of the Strategic Marketing Group and the broader Marketing, Sales and Product teams

• Ability to manage multiple concurrent projects and meet tight deadlines

• Candidate must be open to travel as needed

• Ability to make clear and concise oral and written presentations to all levels of the organization and to a variety of audiences

• Strong work ethic, integrity and good business acumen

• Strong interpersonal communications skills (written and presentation) will be required to work across a highly matrixed internal team and across external agencies.

• Entertainment and Streaming experience preferred

• Language proficiency or deep cultural knowledge of countries is preferred

• Understanding of upper and lower funnel (acquisition-focused) media strategies preferred

Our Benefits
• Full Coverage – Medical, Vision, and Dental

• Work/Life Balance – generous sick days, vacation days, 11 holidays, and Impact Day

• 401(k) company matching

• Reimbursement – Rideshare Program and Tuition (up to graduate degree)

Compensation

$150,360 - $208,950

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-rob7n6-52-14-123-251-42 in your application.