Executive Director, Digital Analytics and Optimization

Job Description

Summary of Position

STARZ is seeking a product analytics leader to join the Insight and Analytics department. This individual will act as a catalyst for transforming how we measure and report customer behavior on our direct-to-consumer app(s). Leading a small but highly capable team, this role focuses on the instrumentation and analytics reporting of our app ecosystem.

This Executive Director will be highly collaborative and work cross-functionally with most major departments across the business. The role is highly visible and includes senior management stakeholders within product, technology, marketing, and distribution teams.

Responsibilities
• Spearhead the product analytics process, collaborating with the Product team from feature conception to the delivery of comprehensive reports and presentations for stakeholders

• Ensure accurate and prompt delivery of app lifecycle analytics to the organization

• Collaborate closely with the Data Engineering team to ensure seamless integration of app data into our data warehouse

• Direct the development and maintenance of an app analytics semantic layer to generate actionable customer insights

• Drive the organization forward by staying updated on emerging technologies and industry best practices

• Establish yourself as the Subject Matter Expert (SME) in connecting business outcomes with product features

• Manage a small but highly capable team comprising a Product Analytics manager and a Testing and Optimization manager

• Develop a deep understanding of the needs across various business units and devise effective strategies for communicating actionable insights

Qualifications and Skills
• Minimum of 7 years working with app analytics at top media companies with a strong preference for experience at an SVOD service, e.g., Max, Netflix, Paramount+, etc. Experience with AVOD a plus

• Minimum of 7 years of experience in working with, manipulating, and generating insights using Google Analytics, with a deep understanding of both Universal Analytics (UA) and GA4. Experience with other analytics platforms is highly valued

• At least 5 years of experience in developing and presenting research and insights to senior management, including C-suite

• Minimum of 5 years of experience in working with data visualization tools, with a strong preference for expertise in Tableau

• At least 5 years of experience in writing SQL, R, or Python code against large and complex datasets

• Strong capability in communicating complex data insights effectively, with an emphasis on storytelling to relay content performance and value

• Proven ability to develop accurate and elegant content performance metrics from diverse raw data sources, including app viewership, product, marketing, and subscriber data

• Strong customer service orientation and the ability to work effectively with all levels of management

• Comfortable working in fast-paced, evolving settings without compromising on quality

• Understanding of database modeling and architecture

• Experience with statistics, A/B testing, and working with data scientists

• Experience with data warehousing and ETL tools such as Snowflake, S3, and Matillion is highly valued. Familiarity with other similar tools is also relevant

• Demonstrated ability in managing cross-functional projects, particularly in technology and analytics domains

• Knowledge of data privacy laws and compliance regulations like GDPR and CCPA

• Proven leadership skills and experience in building and mentoring high-performing teams

• B.A./B.S. in a relevant technical field such as Applied Mathematics, Computer Science, Engineering, Physics, or Economics is preferred. Equivalent experience will also be considered. Advanced degree is a plus

• An understanding of and commitment to applying analytics with a focus on diversity and inclusion

About STARZ

STARZ (www.starz.com), a Lionsgate company, is a leading media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. STARZ is available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

Compensation

$170,000 - $210,000

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-re3332-18-191-88-249-42 in your application.