SVP, Creative Strategy and Research

Job Description

SVP, Creative Strategy and Research

The SVP, Creative Strategy and Research holds several major roles in the Consumer Activation Team and Sony Pictures Global Film Marketing organization.

First, this person co-leads the Global Creative Strategy and Research Teams and is one of the lead executives responsible for complete and total oversight of all global theatrical and home entertainment research endeavors conducted by the department. This includes film-specific work (creative testing, tracking, positioning studies, production research and screenings) as well as broader research work (custom studies, marketplace analysis, and cross-divisional endeavors).

Second, this person is responsible for using all aforementioned research to build an actionable creative/marketing strategy for our movie campaigns. The strategy determines how a film is positioned in the marketplace and is foundational work utilized by the entire marketing organization, both in Home Office and in Sony Pictures offices around the world, in the design and creation of the marketing campaign. This aspect of the role often involves heavy collaboration with Sony's creative advertising executives.

Third, this position requires significant face to face meetings and presentations with high caliber filmmakers and the top executives of the studio.

Finally, this person co-leads a team of 10+ employees and is responsible for the managerial and administrative functions of the department.

This position requires constant exposure to all senior level management, including the Chairman and President of Worldwide Marketing and Distribution of the studio as well as all levels of filmmakers and executives. This position requires the ability to present findings, speak to any and all research activity, travel when needed and cross-divisional communication.

The ideal candidate will be especially comfortable with domestic research in theatrical film and home entertainment, with significant experience in domestic theatrical tracking, screenings, and intersectional research. Familiarity and comfort with the major market research agencies that work in this space and their various offerings is also a major plus. With a finely-tuned perspective on the domestic market, this person will be able to articulate domestic marketing strategy as well as global marketing strategy whenever necessary.

The expectation for the SVP, Creative Strategy and Research is that this person can continue to transform our company into a data-driven, consumer-centric, marketing organization, that is prepared of the future challenges of our industry.

REQUIREMENTS:

Knowledge of:
• Extensive Movie Theatrical Research Background
• Extensive knowledge of Research Tools and Companies
• Extensive Data-Driven Marketing Expertise
• Knowledge of Marketing Technology Tools and Systems
• Movie Media/Marketing, including an understanding of the unique and quickly changing movie marketing landscape
• Digital Reporting Tools, including top Social Listening platforms, Social Insights (Facebook, Twitter) & Google/YouTube Analytics a plus
• Purpose behind basic statistical and modeling concepts (regressions, correlations, etc.)
• Agency or studio experience a plus
• Home entertainment research experience a plus
• Extensive experience in domestic research, including intersectional research, strongly preferred

Skill In:
• Excellent written communication, oral communication, presentation, and team building skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook), with strong understanding of Excel (formulas, pivot tables)
• Self-starter with high level of initiative
• Passionate, committed with a high level of energy
• Strong sense of ownership and urgency
• Must have an open communication style which takes into account managing expectations with multiple stakeholders.

Ability To:
• Create actionable strategy from research findings
• Manage multiple projects, set priorities, and meet deadlines
• Strategic critical thinker who also has a high attention to detail
• Analyze and apply data to improve results
• Work collaboratively in a team environment
• Excellent organizational skills
• Excellent written communication, oral communication, presentation, and team building skills
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook), with strong understanding of Excel (formulas, pivot tables)
• Self-starter with high level of initiative
• Passionate, committed with a high level of energy
• Strong sense of ownership and urgency
• Must have an open communication style which takes into account managing expectations with multiple stakeholders.

Ability To:
• Create actionable strategy from research findings
• Manage multiple projects, set priorities, and meet deadlines
• Strategic critical thinker who also has a high attention to detail
• Analyze and apply data to improve results
• Work collaboratively in a team environment
• Excellent organizational skills
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics

* Sony Pictures - CA - Culver City Area & Studios

Jobcode: Reference SBJ-d875yx-18-227-161-132-42 in your application.