Social Platform Manager, Jeopardy

Job Description

Social Platform Manager, Jeopardy!

The Social Platform Manager sits within the Game Shows Social & Digital Organization and reports directly to the Executive Director, Digital Content. This position will be directly responsible for daily and long-term programming and KPI ownership across Twitter, Facebook, Instagram and YouTube (as well as future emerging platforms).

The ideal candidate is a highly organized, passionate and creative digital-first storyteller with a deep and confident understanding of best practices across social, is very experienced in building and managing multiple content calendars and publishing tools, and has a passion for using data and insights to inform creative content.

This person is a skilled and accurate copywriter, able to craft precise, like-worthy captions and post copy that generates engagement and fan interaction. Equally as importantly: when content and copy falls short of intended audience goals, our ideal platform manager is able to quickly learn, iterate and continue experimenting with passion and curiosity to find the storytelling methods that resonate among identified Jeopardy! fan segments.

In addition to being responsible for the retention of existing nuanced audience segments by having a mastery of their specific digital behaviors across Twitter, Facebook, Instagram and YouTube, our platform manager will work closely with the Director, Strategy, Growth & Insights to acquire new, diversified digital audience segments - before executing and iterating those concepts and meeting/ exceeding the audience KPIs related to them. Our ideal candidate is also passionate about data and growth, and excited to find repeatable, scalable patterns amongst the highest performing organic content.

Working in lock step with the brand's Associate Community Manager, our platform manager will also be responsible for ensuring Jeopardy!'s Social platforms are safe, productive and positive platforms for fans. They will own the brand's community guidelines and step in to help moderate comments, interact with fans and engage with talent.

Most crucially, our Platform Manager is a Jeopardy! fan and is excited about pop culture, entertainment and bringing Jeopardy!'s 38-year legacy to new social audiences across the globe.

Major Duties and Responsibilities
• Plan and execute the daily social editorial calendar across Instagram, Facebook, Twitter, and YouTube (+ emerging platforms) including commercial campaigns and marketing initiatives.
• Write copy for all posts with special consideration for Jeopardy!'s brand voice, ensuring that each is accurate, punctual, safe and on-brand.
• Engage with fans across all platforms, reacting to the show and current events
• Ensure all content across Twitter, Facebook & Instagram is posted and scheduled during regular business, off-hours, and holidays.
• In conjunction with Associate Community Manager, manage daily social communication, consumer listening and response, sentiment analysis and enquiries across Twitter, Facebook, Instagram and YouTube. Engage with talent, clients and partners when needed.
• Work closely with the paid media team and third-party agencies when applicable to launch paid promotion of content on Twitter, Facebook, Instagram, and YouTube (+ emerging platforms).
• Drive optimizations by testing new techniques, analyzing performance data, and making recommendations regarding shifting resources to top performing posts.
• Develop, track, and meet/exceed KPIs across each platform.
• Coordinate and execute live social media events.

Work Experience Requirements
• 4+ years of digital / multi-platform content creation and social media management experience.
• Deep knowledge of Twitter, Facebook, Instagram, YouTube, and emerging platforms (plus how best to utilize them), digital content marketing toolsets and performance marketing.
• Experience working directly with talent, talent-representation and being on shoots, sets and red carpets and is comfortable and able to act as a representative of Jeopardy! in high-profile entertainment settings.
• A track record of creating compelling multi-platform digital content that is shared, consumed, and enjoyed.
• Has worked on a digital product/ vertical launch team.
• Thrives in a collaborative, creative culture and is an active contributor.
• Ability to work flexible hours – this role will often require work during non-business hours

Desirable Requirements

Jeopardy! Fan

Digital newsroom/ journalism and/or entertainment brand content marketing experience

Entertainment journalism/brand experience

Educational Requirements

Bachelor's Degree or equivalent experience

* Sony Pictures - CA - Culver City Area & Studios

Jobcode: Reference SBJ-g65mo0-13-58-222-244-42 in your application.