Full Time Job

Media Planning Analyst

Sony Pictures

Mexico City, Mexico 05-06-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Job Description: Media Planning Analyst


The Media Planning Analyst´s main responsibility will be to promote SPT's linear programming by strategically scheduling on-air promos and secondary elements in the commercial breaks, driving viewers to watch our channels. The Analyst works closely with Traffic, Operations, On Air Creative, Post-Production and Media Planning Manager to build integrated campaigns to support premieres, ongoing programs, and special events.

Core Responsibilities:
• The Media Planning Analyst will strategically schedule PROMOS, SHORT FORMATS & SECONDARY ELEMENTS to promote our series and films on SONY, AXN and Sony Movies channel.
• For this role you must familiarize yourself with ''GRIPIT'' - optimization software - used to plan, update inventory, close logs and ensure that the priorities and GRP goals of each on-air campaign are being achieved.
• Monitor the reach and frequency goals of each campaign – Advance Reach and Frequency Report.
• Verify that all information for the placement of promos is correctly assigned, including but not limited to; start date, end date, length, feeds, promo type, etc.
• Provide reports from different media software's.
• Review the promotional campaigns inventory and On-Air Creative deadlines to ensure they align with the requirements for supporting campaigns and special events.
• Maintain, monitor, and send promo house numbers from Promo Portal to Vision. Ensure that usage dates, changes, deliveries, and applicable feed information is correct.
• Provide input to Media Planning Manager regarding the development of needed promotional elements (i.e., spot lengths, tracks & campaign adjustments).
• Report any differences between planned and aired – Post Run Reconciliation.
• Responsible for setting up the appropriate rules for each promo available in GripIt!
• Update the inventory of promotions and interstitials on a weekly basis.
• Responsible to cover co-worker logs and planning in the event of absences or vacation.

Preferred Education:
• BA or BS degree in Communication, Administration, Marketing or related area;

• Languages: Advanced / Fluent in English.

• Minimum of 2 years of experience in Media Planning, TV Broadcast or Advertising agencies
• Proficiency in Excel and other MS applications including Outlook.
• Knowledge of GripIt is a plus

• Organizational skills: Detail oriented and good organizational and operational skills.
• Work under pressure: Ability to multi-task and work well under deadline-based pressures; must keep up with established routines, changing environments and strict deadlines.
• Communication skills, effective communication, assertiveness, active listening, empathetic.
• Team player: Strong team orientation and interpersonal skills.


Jobcode: Reference SBJ-gqjw01-3-215-16-238-42 in your application.

Company Profile
Sony Pictures

Sony Pictures' global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies.