Full Time Job

Marketing Manager, North Cone

Sony Pictures

Bogota, Colombia 11-19-2021
Apply @ Employer
  • Paid
  • Full Time
  • Senior (5-10 years) Experience
Job Description
Marketing Manager, North Cone

Responsible for overseeing:

The Northern Cone Marketing Manager's primary role is to guide the implementation and execution of the B2B strategy and tactics to support all L.O.B. (Theatrical, HE, TVD, Networks and Production). Additionally, the Manager will work across department in assuring the campaigns and

tactical plan supports the B2B strategy and is in line with the Business Goals. The NC B2B Marketing Manager will work collaboratively with HO, Ole Distribution, ad sales reps and Viacom.

• Plan, develop and execute the B2B Marketing Plan for NC: Colombia, Central America, Ecuador, Dominican Republic and the Caribbean.
• Conduct deep dive analysis into all LOB needs in order to map out strategic messaging for Sales Teams to support revenue goals, map out industry trends and identify key response variables to be ahead of the curve; leverage these findings to optimize communication and support sales strategies.
• Support all L.O. B with marketing materials that respond to the proper execution of the marketing plan and KPIs.
• Negotiate, allocate and coordinate asset delivery for all NC business partners (Exhibitors,Affiliates,TVD&HE Clients).
• Manage promotional in Market product support (Desk drops, delivery experiences, premiums) by researching and recommending new ideas, working with vendors on pricing and production, and fulfilling requests.
• Work closely with all other Sales Support Teams (BP&I, Data Analytics, Programming, Legal, Finance and HO) & B2B-B2C-B2i units across the region to assure active and consistent communication flow and identify effective and efficient opportunities.
• Foster strong working relationships with other to effectively communicate all LOB strategy and tactics.
• Support budget tracking of the NC B2B for Colombia, Central America, Ecuador, Dominican Republic, and the Caribbean.

Education, Years of Experience, Specialized Knowledge or Skills Required:

Skills required.
• Work effectively under changing environments.
• Ability to work under pressure and meet deadlines
• Knowledgeable in digital and media planning, research and data analytics
• Collaborate with different departments and be able to negotiate with them to meet their requests.
• Help create, plan and execute B2B marketing plan on the Northern Cone Markets.
• Creative self-starter/resourceful
• Highly organized, detail-oriented with strong project management skills
• Be able to multitask and prioritize.
• Must be able to manage a designated Budget
• Have a passion for the Entertainment industry
• Ability to read, write and speak Spanish and English.
• Strong presentation skills
• Effectively interact with employees across all levels in the company and be cool under pressure.
• Ability to travel occasionally per business needs
• Certification/Licenses: Bachelor's degree.
• Advanced proficiency in Microsoft PowerPoint, Excel, Word; Adobe Photoshop a plus; digital marketing

• 5+ Experience in Trade marketing/advertising/media or PR.


COL - Bogota - Calle 79

Jobcode: Reference SBJ-rb14pk-54-80-252-84-42 in your application.

Company Profile
Sony Pictures

Sony Pictures' global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies.