Research Manager

Job Description

Manager, LATAM Research

The Research Manager, part of the LATAM Research team, supports ad-hoc and ongoing research projects across Sony Pictures Television (SPT) two lines of business: Distribution and Production. With an audience-obsessed attitude, the manager will be focused on connecting the dots between production, acquisition, marketing, and sales departments, through the permanent generation of timely and relevant audience insights reports. Some responsibilities include: KPIs performance tracking for Sony IP; in-depth networks monitoring (linear and non-linear), as well as a broad range of market intelligence on the local television industry, including OTT and social media, utilizing secondary resources that will include internet, multiple research data software, industry reports, etc.

Responsibilities:
- Create and maintain regular reports, from start to end, on networks and programs performance (daily overnights, monthly reports, quarterly competitive reporting, etc), and on market specific intelligence across platforms (linear and non-linear).
- In-depth analyzis and reporting on Sony IP in LATAM.
- Detailed programming scheduling tracking and sharing for Free TV and PAY TV, along with upcoming developments across linear and non-linear.
- Responsible for the performance trackers for SPT's content inclduing original prodcutions, formats, movies and series.
- Understand, gather and disseminate intelligence on local television business and programming trends across mutiple platforms: Free TV, Cable, Pay TV, TVE, Social Media and OTT.
- Provide ad-hoc ratings analysis to support distribution and production.
- Design and write sales presentations and TV ratings analysis reports on key products in order o support sales pitches.
- Develop and maintain a direct working relationship and close colaboration with the local sales team, pan regional and local ad sales research, and with the existing research teams within the regional offices.
- Close monitoring to IBOPE panel structure and changes.
- Close monitoring of entertainment business evolution, changes, and innovation.
- Colaborate with sales planning, marketing, acquition and development stakeholders.
- Exploration and Detection of relevant and leading edge internal opportunistic projects.
- Participate in relevant conferences, workshops and research industry groups in order to build and maintain strong industry contacts, develop vendor relationships and stay abreast of latest tools and methodologies
- Explore new ways to automate reporting
- Innovate in ways to share and propagate audience insights across the organization
- Training across the organization

Requirements:
- 6+ years of experience working in media research/analysis.
- Strong Excel, data visualization and PowerPoint skills are required. Tableau and Prezi experience is a plus.
- Must be numerate, have the ability to analyze audience research data and comfortable working with large data sets.
- Strong attention to detail and ability to write clear, meaningful and concise ratings analyses,
- Experience with at least 2 softwares is required: EMSTV, TechEdge, ITVR, Ibope, Instar and/or Infosys. TGI, Ampere and GWI is preferred.
- Fluency in Portuguese and English is required (written and spoken). Spanish is a plus.
- Strong interest and knowledge of international business, entertainment and cultures and consumer behavior.
- Must be proactive, motivated, highly-organized and a self-starter.
- Team player with ability to work independently and with multiple projects.
- Experience with primary research including building questionnaires and mining meaninful insights and recommendations.
- 2 years Management Experience is preferrred.

Education: Bachelor's degree is required. Concentration in Market Research, Consumer Behavior, Business Administration, Economics or other related.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.



BRA - Brooklin Novo - SP, Av das Nacoes 12

Jobcode: Reference SBJ-roqz02-3-129-67-26-42 in your application.