Manager, Events Marketing

Job Description

Manager, Events Marketing

ROLE:

The Manager of SPE Global Events will report into the Event Lead of SPE Global Event Marketing and will take on projects as assigned. This will include the management and coordination of events in support of both the theatrical and television entities, including: Premieres, Junkets, Activations, Conventions, Markets, Distribution & Ad Sales Events, Internal Meetings, Executive Summits and Retreats. In addition, comes the oversight of all vendors and support staff necessary to effectively execute these events.

RESPONSIBILITIES:
• Work with the Event Lead of SPE Global Marketing and key internal executives in the development and execution of integrated event plans. This position supports SPE Marketing Distribution across both theatrical and television for Premieres, Activations, L.A. Screenings NATPE, MIPCOM, Sales Conferences, Executive and Client Events
• Collaborate cross-functionally with various internal and external teams on event logistics for all events, including but not limited to: Ticketing, RSVPs, Front of House, Red Carpet, Transportation, Security, Publicity and Social Media Needs
• Support and/or independently manage events as assigned, with associated tasks including:
• Work with internal teams to produce a wide variety of events ranging from industry conferences to premieres, with innovative approaches to engage guests
• Lead event meetings when applicable and communicate pertinent information
• Create and manage event budgets from implementation, sign off, tracking, & reconciliation
• Work with the studio operations and facilities teams to manage on-lot union labor, load-in/load-out schedules with external vendors, and securing space and locations for on-lot activities
• Build schedule and itineraries for event needs: run of show, load-in, staffing, setup needs, talent/filmmaker itineraries
• Support key aspects of events including management of production agency, work-back schedule, talent, venue negotiation & procurement, design/décor, catering, travel
• Understand and anticipate in industry trends that will affect SPE in the short and long term
• Effectively communicate, support, and manage expectations of key stakeholders and executives at SPE events
• Facilitate design and creation of event materials and secure all necessary approvals from Legal and Financiers
• Oversee creation and implementation of collateral materials including invitations, screening & party tickets, staff badges, parking passes; in conjunction with RSVP grids, contractual obligations, ticket allotments, seating requests, special requirements for talent, filmmakers, and SPE executives
• Research and actively seek out new vendors to keep events fresh and innovative
• Work with other Sony groups and partners to fulfill initiatives, contractual obligations, and partner needs: including but not limited to, cross divisional promotions, inclusive of premiere activations
• Collaborate with the Sony S3 team on health and safety protocols on all events
• Liaise and collaborate with social media team for celebrity/influencer outreach, social media influencers, ticketing, and participation
• Work in partnership with the exhibitor relations team for all in-theater setup and needs
• Achieve sponsorship needs in coordination with the promotions and partnerships team to fulfill contractual obligations for red carpet events
• Spearhead experiential stunts and activations in conjunction with existing premieres and events, as well as stand-alone marketing initiatives
• Continually evaluate effectiveness of events as they relate to overall return in alignment with divisional and company goals

REQUIREMENTS:
• Bachelor's degree preferred, or equivalent work experience
• 4 to 6 years minimum experience with large scale, high budget, premium quality event planning and execution
• Studio, Agency, Network or Production experience is highly preferred
• Must be flexible, creative problem-solver with a positive demeanor
• Proficiency in Microsoft Word, Excel, Outlook, PowerPoint, Photoshop or Adobe InDesign, Internet Research required
• Must be self-motivated, organized, with superb attention to detail
• Ability to juggle multiple projects under deadlines, work independently with the ability to set appropriate priorities
• Must be highly customer service focused with high emotional intelligence
• Excellent oral and written communication skills
• Must be comfortable and effective in fast-paced, high energy, high visibility environments

USA - Culver City - Studio Lot - Thalberg Annex

Jobcode: Reference SBJ-gxv0j4-18-191-240-243-42 in your application.